"Certain consumer demographics are embracing the organic claim on foods and beverages, but this is found significantly more in younger consumers and parents. Other consumers appear to lack trust in the organic label, and the lack of a uniform regulatory definition for “natural” in most foods could negatively impact consumer regard for the term going forward. Organic, while relatively clearly defined from a regulatory standpoint, appears largely misunderstood by consumers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Organic Purchase
Purchase Trends
Purchase Locations
Comparing Food Types
Shopping for Organics
Perception of Organic Foods
Impact of Organic Expense
Increasing Organic Purchase
Improving Health Perception
Seeking More Diverse Organic Options
Categories Where Organic Resonates
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Correspondence Analysis – Natural/Organic Food Shopper – July 2017
30th March 2018
“Kroger’s private label strategy is borne of market opportunity and consumer demand — but also out of increasing competition. The interest in real continues to evolve in a host of categories and clearly is making significant headway even into areas long associated with processed.” 
29th November 2017
“The OTA’s effort to maintain organic standards may have good intentions, but the perception among consumers in the wake of such news could well be that organic claims are not firmly established and, therefore, may not be worth the higher cost typical of organic foods and beverages.”
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Organics fail to leverage healthier perception
