“The free-from category’s strong sales growth in recent years now stands vulnerable to the squeeze on household incomes, as 47% of free-from buyers spend less on these products when money is tight. However, opportunities remain for premium and ‘shortcut' products to do well as people cut down on going out.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size, Segmentation and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Avoidance of Foods/Ingredients
Types of Free-from Food and Drink Used and Bought
Reasons for Eating/Drinking Free-from Food and Drink
Barriers to Eating/Drinking Free-from Food and Drink
Behaviours relating to Free-from Food and Drink
Free-from Food and Drink Buyers’ Behaviours
Users’ Attitudes towards Free-from Food and Drink
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
31st July 2018
“The AB InBev brand is courting current interest in free-from through launching a gluten-free lager, which will be sold outside of the beer aisle.” 
17th April 2018
“Lidl’s entry into the free-from category with a permanent range ups the competition for brands in this space. The new range undercutting branded rivals on price could give it the edge as household incomes remain subdued.” |
Need for companies to demonstrate good health credentials
