“Provenance remains important for Irish consumers when it comes to food. Indeed, ‘Made in’, ‘Made by’ and ‘Made since’ all matter to consumers as they tell the story behind the product. In short, provenance signals all the things that consumers care about – quality, animal welfare and environmental concerns. Highlighting community roots and links to other local suppliers of their ingredients will help artisan producers to demonstrate the positive role that ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
The Consumer – Types of Artisan Specialists Used
The Consumer – Important Factors When Shopping for Artisan Food
The Consumer – How Consumers Use Artisan Food
The Consumer – Attitudes towards Artisan Food
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Who’s Innovating?
Competitive Strategies – Key Players
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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Awareness of artisan and local food grows
