"Beauty and personal care (BPC) retailing in Brazil is a unique sector, market by multichannel sales and by a wide range of product offering. Actions in purchasing channels with the aim to make consumers more loyal are essential in a market characterized by fierce competition. Pharmacies in Brazil have been turning to American and European drugstores for inspiration, increasingly focusing on BPC products, and cash-and-carry outlets are changing the landscape ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
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The Market – What You Need to Know
Market and Forecast
Market Drivers
Consumer
Consumer
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The Consumer – What You Need to Know
Purchasing Channels
Motivation of Retailer Choice
Factors of Interest
Buying Behavior
Brand/Company
Brand/Company
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Companies, Brands, and Innovations – What You Need to Know
Market Share
Who's Innovating?
Data
Data
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Appendix – Market Size and Forecast
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Cash-and-carry channels appeal to higher socioeconomic groups
