“The men’s facial skincare category shows evidence of having reached its peak, with a plateau in value in 2016 and an estimated decline in 2017. With NPD falling, there is little to entice new users to enter the sector, whilst low usage frequency amongst existing users is further stifling the value of the category.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Facial Skincare Products
Skincare Regimens
Usage Occasions
Purchase of Facial Skincare Products
Attitudes towards Appearance
Attitudes towards Facial Skincare
Male Facial Skincare Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
27th February 2018
“While it is undoubtedly encouraging to see that the young are becoming more active, new NHS data suggests that their proclivity for tighter gym attire could be driving a spike in skin conditions. With young men amongst the most active, there are now opportunities for sportswear and skincare brands to ... 
29th November 2017
“2017 has seen the launch of a number of minimalist brands in skincare, offering new ways to target the consumer. With gender fluidity continuing to be on trend, and busy lifestyles impacting the time spent on beauty/grooming regimes, 2018 may see more unisex brands and multi-functional brands.”
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Retailers are not engaging men
