“No longer using wipes and moisturisers to solve every issue, women are discovering the benefits of cleansing, cleaner living, and high-quality products on their skin. A new focus on natural radiance has distracted women from other concerns such as ageing, creating a need for brands to step in and remind them. However, as women declutter their cupboards, brands will need to offer flexible solutions to stay part of the core ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Skin Type
Cleansing Formats and Routines
Moisturising Formats and Routines
Treatment Formats and Routines
Behavioural Changes
Factors Influencing Product Choice
Attitudes towards Skin Care
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Companies and Brands
Appendix – The Consumer
15th June 2018
“In further support for the ban of the term ‘anti-ageing’, a report from the RSPH gives actionable policy recommendations for the media and beauty industries. How they choose to respond to these recommendations has the potential to change their relationship with older consumers, either for worse or for better.” 
29th March 2018
“Lidl’s new face mask machine brings premium technology to the masses. While the message of affordability will be a strong driver for many consumers, the product could also consider promoting the additional control it offers users.”
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Pinpointing ageing concerns
