“The consumer journey in travel is not linear but rather cyclical, with consumers’ past experiences feeding through to and influencing their next decisions as well as those of other consumers. Referral programmes and social media competitions that encourage users to tell their friends about a travel brand can thus help to transform previous positive experiences and familiarity with the brand from being just a driver of individual brand loyalty into ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Holiday Booking Preferences
Holidays Booked through Travel Comparison Websites/Apps
Devices Used to Visit Travel Comparison Websites/ Apps
Additional Information When Booking Holidays Online
Important Factors when Choosing Booking Platform
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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Can social media ads help to drive mobile bookings?
