Table of Contents
Overview
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- What you need to know
- Issues covered in this Report
Executive Summary
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- The market
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- Figure 1: Estimated value of the meat market, by segment, NI and RoI, 2016
- Forecast
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- Figure 2: Indexed estimated value of the meat market vs the meat substitute market, IoI, 2011-21
- Market factors
- Overall decline in meat consumer prices
- Consumers feeling slightly uneasy
- Discounters continue to improve share of grocery spending
- Protein trend continues
- Who’s innovating?
- The consumer
- Bacon and sausages have strong consumer use
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- Figure 3: Types of meat that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2016
- Growth in meat substitute usage
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- Figure 4: Types of meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2015 and June 2016
- Local sourcing and quality key considerations when buying meat
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- Figure 5: Qualities ranked as being most important (ranked 1st) when buying meat, NI and RoI, June 2016
- Natural ingredients and production important when buying meat substitutes
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- Figure 6: Qualities ranked as being most important (ranked 1st) when buying meat substitutes, NI and RoI, June 2016
The Market – What You Need to Know
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- Meat sector value to see limited growth in 2016
- NI meat prices decline, while RoI sees beef prices grow
- Consumer confidence survives the Brexit
- Discounters continue to improve share of grocery spending
Market Size and Forecast
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- Value growth slowed somewhat in 2016 over Brexit fears
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- Figure 7: Estimated value of the meat market, NI and RoI, 2011-21
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- Figure 8: How consumers feel about their future personal situation after the results of the Brexit, by demographics, NI or RoI, August 2016
- Beef continues to be most valuable segment of meat market
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- Figure 9: Estimated value of the meat market, by segment, NI and RoI, 2012-16
- Free-from trend helping to drive meat substitute market value
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- Figure 10: Estimated value of the meat substitute market, NI and RoI, 2011-21
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- Figure 11: Meat substitute products launched to the UK and Irish market, 2011-16*
Market Drivers
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- Consumer prices continue to decline in 2016 for NI
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- Figure 12: Consumer price index, food and meat, UK/NI, 2011-16
- RoI beef prices buck the downward trend
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- Figure 13: Consumer price index, all food and selected types of meat, RoI, 2011-16
- Opportunity for artisan butchers
- Consumer confidence in NI dips slightly in Brexit
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- Figure 14: Consumer confidence index, NI, Q1 2012-Q3 2016
- RoI sentiment picking up slightly after Brexit vote
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- Figure 15: Consumer sentiment index, RoI, July 2012-16
- Consumers feeling unsure about their future
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- Figure 16: How consumers feel about their future personal situation after the results of the Brexit, by demographics, NI or RoI, August 2016
- Figure 17: If consumers feel that the UK/NI leaving the EU will have a positive or negative effect on the cost of living, NI and RoI, August 2016
- Discounters increasingly important channel to market
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- Figure 18: Agreement with the statement ‘I do more of my grocery shopping at discount supermarkets than I did 12 months ago’, NI and RoI, 2014 and 2015
- Growing interest in high protein foods
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- Figure 19: Number of food products launched claiming to be high in protein, UK and Ireland, 2012-16*
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- Figure 20: Number of meat snacks and meat substitute products launched claiming to be high in protein, UK and Ireland, 2012-16*
Key Players and Innovations –What You Need to Know
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- Own-label drives growth in NPD
- Demand for venison meat grows exponentially
- High in protein claims double in meat substitute market
- ABP set to take 50% stake in Slaney Foods
- Denny makes 100% All Natural claim
- Hannan Meats awarded Supreme Champion
Who’s Innovating?
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- Irish meat market experiences strong growth in NPD
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- Figure 21: New product launches in meat category, UK and Ireland, Sept 2011-16
- Ethical environmental dominates claims
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- Figure 22: Top 10 claims on new products launches in meat category, UK and Ireland, Sept 2011-16
- Venison experiences growth
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- Figure 23: Venison products launches, UK and Ireland, Sept 2011-16
- Irish charcuterie on the rise
- Continued demand for meat substitutes
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- Figure 24: New product launches in meat substitute category, UK and Ireland, Sept 2011-16
- High-in-protein claims double
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- Figure 25: Top five claims in meat substitute category, UK and Ireland, Sept 2011-16
- Ethnic flavours inspire meat-free launches
Key Players
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- Meat companies
- ABP Food Group
- Key facts
- Product portfolio
- Latest developments
- Ballon Meats
- Key facts
- Product portfolio
- Callan Bacon
- Key facts
- Product portfolio
- Latest developments
- Dawn Meats
- Key facts
- Product portfolio
- Latest developments
- Dunbia Meats
- Key facts
- Product portfolio
- Latest developments
- Foyle Food Group
- Key facts
- Product portfolio
- Hannan Meats
- Key facts
- Product portfolio
- Latest developments
- Henry Denny & Sons
- Key facts
- Product portfolio
- Brand NPD
- Latest developments
- Linden Food Group
- Key facts
- Product portfolio
- Latest developments
- Meat substitutes
- Amy’s Kitchen
- Key facts
- Product portfolio
- Brand NPD
- Cauldron Foods
- Key facts
- Product portfolio
- Linda McCartney
- Key facts
- Product portfolio
- Brand NPD
- Latest developments
- Quorn
- Key facts
- Product portfolio
- Brand NPD
- Latest developments
- VBites
- Key facts
- Product portfolio
- Brand NPD
The Consumer – What You Need to Know
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- NI consumers show higher usage of processed meats
- Local sourcing and quality key considerations when buying meat
The Consumer – Types of Meat and Meat Substitutes Used
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- NI consumers show stronger usage of meat compared to RoI
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- Figure 26: Types of meat that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2016
- Sausages and bacon see strong usage, particularly among parents
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- Figure 27: Consumers that have bought bacon or sausages to eat at home or as part of a packed lunch in the last three months, by presence of children in household, NI and RoI, June 2016
- Beef shows highest usage among RoI consumers
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- Figure 28: Consumers that have bought beef (eg steak) to eat at home or as part of a packed lunch in the last three months, by gender, NI and RoI, June 2016
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- Figure 29: Agreement with the statement ‘I am eating more fruit and veg and less meat compared to 12 months ago’, by gender, NI and RoI, November 2015
- Minced beef sees slightly higher usage with ABC1 consumers
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- Figure 30: Consumers that have bought minced beef to eat at home or as part of a packed lunch in the last three months, by social class, NI and RoI, June 2016
- 25-34-year-olds a key target for burgers
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- Figure 31: Consumers that have bought burgers to eat at home or as part of a packed lunch in the last three months, by age group, NI and RoI, June 2016
- Quorn and vegetarian alternatives see increased usage from 2015
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- Figure 32: Types of meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2016
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- Figure 33: Types of meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2015 and June 2016
The Consumer – Important Qualities When Buying Meat and Meat Substitutes
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- Quality and local sourcing important considerations for meat buyers
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- Figure 34: Qualities ranked as being most important when buying meat, NI and RoI, June 2016
- Quality cuts more important to NI consumers
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- Figure 35: Consumer who ranked ‘Quality cut of meat stated on-pack’ as most important, by age group, NI and RoI, June 2016
- Reared in NI/RoI appeal to those worried about food safety
- One in 10 ranks low fat content as key
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- Figure 36: Consumer who ranked ‘Low fat content’ as most important, by gender, NI and RoI, June 2016
- Naturalness an important consideration when buying meat substitutes
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- Figure 37: Qualities ranked as being most important when buying meat substitutes, NI and RoI, June 2016
- RoI consumers more worried about heavy processing in substitutes
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- Figure 38: Number of meat substitute products claiming to be natural vs total launches, UK and Ireland, 2011-16*
Appendix – Data Sources, Abbreviations and Supporting Information
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- Market size rationale
- Consumer research
- Data sources
- Abbreviations
Appendix – The Consumer
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- NI Toluna data
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- Figure 39: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, NI, June 2016
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- Figure 40: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, NI, June 2016 (continued)
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- Figure 41: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, NI, June 2016 (continued)
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- Figure 42: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, NI, June 2016 (continued)
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- Figure 43: Factors that consumers consider to be important when buying red meat, by demographics, NI, June 2016
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- Figure 44: Factors that consumers consider to be important when buying red meat, by demographics, NI, June 2016 (continued)
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- Figure 45: Factors that consumers consider to be important when buying meat substitute products, by demographics, NI, June 2016 (continued)
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- Figure 46: Factors that consumers consider to be important when buying meat substitute products, by demographics, NI, June 2016 (continued)
- RoI Toluna data
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- Figure 47: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, RoI, June 2016
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- Figure 48: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, RoI, June 2016 (continued)
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- Figure 49: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, RoI, June 2016 (continued)
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- Figure 50: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, RoI, June 2016 (continued)
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- Figure 51: Factors that consumers consider to be important when buying red meat, by demographics, RoI, June 2016
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- Figure 52: Factors that consumers consider to be important when buying red meat, by demographics, RoI, June 2016 (continued)
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- Figure 53: Factors that consumers consider to be important when buying meat substitute products, by demographics, RoI, June 2016 (continued)
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- Figure 54: Factors that consumers consider to be important when buying meat substitute products, by demographics, RoI, June 2016 (continued)
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