"The vegetables category has experienced stable growth, driven primarily by fresh vegetables and fresh-cut salad. Consumers indicate interest in vegetables that are fresh, nutritious, and natural. Interest also exists for convenient packaging and formats that allow consumers to easily consume vegetables as a snack, meal, or in a recipe. Looking ahead, Mintel predicts the vegetables category will experience steady growth into 2021, heavily driven by fresh produce."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Vegetable Purchase
Stores Shopped for Vegetables
Vegetable Perceptions and Uses
Vegetable Behavior
Vegetable Attitudes
Vegetable Attributes
Vegetable Innovation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Brand Sales of Vegetables
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Correspondence Analysis
Appendix – Market
Appendix – Key Players
9th February 2018
“Although all consumers purchase some type of vegetable, there is still room for growth. There is opportunity for brands to convey alternative occasions and uses through product branding as well as on packaging or online that provide simple solutions to consumers that lead to the discovery of new uses.” ... 
11th September 2017
“As other categories infuse vegetables and launch plant-based products that may compete with vegetables, manufacturers of vegetables can use them as a base in different foods to appeal to consumers looking for easy ways to get their daily requirement of vegetables, or to follow specialized diets, or even to sneak ...
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Fresh vegetable segments find success while others struggle
