Nutrition and Performance Drinks - US - April 2017
Nutrition and Performance Drinks - US - April 2017

"Mintel forecasts the nutritional and performance drink category to continue modest growth into 2021. While the category benefits from consumers’ focus on a healthy lifestyle, a wide array of food and drink categories are stepping up the pressure by adding similar functional and health elements. The category may benefit by doubling down on the promise of function, convenience, and advanced nutrition and health benefits."

- Michael Averbook, Food & Drink Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Nutritional and Performance Drink/Mix Purchase
Fitness and Diet Attitudes
Nutritional and Performance Drink/Mix Behavior
Nutritional and Performance Drink/Mix Sentiment
Nutritional and Performance Drink/Mix Usage
Nutritional and Performance Drink/Mix Attributes
Ingredient and Flavor Opportunities
Consumer Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Brand Sales of Nutrition and Performance Drinks/Mixes
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market