"The shaving and hair removal market continues to struggle due to a highly saturated landscape as well as consumers taking a value-driven mindset to shopping the category. Estimated 2016 sales of $3.8 billion represent a 3% decrease from 2015, as consumers opt for lower-priced options and turn to retailers that offer value and convenience such as online or subscription services. Mintel forecasts that sales will remain flat over the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Shaving and Hair Removal Product Usage
Non-disposable and Disposable Razor Attributes
Category Frustrations
Men’s Attitudes toward Shaving and Facial Hair
Shopping and Purchase Attitudes
Trial and Interest in Product Innovations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Shaving and Hair Removal
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
31st July 2017
“P&G’s (Procter & Gamble) new razor designed exclusively for caregivers targets a growing market while also accommodating the clean-shaven preferences of older men.”
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Consumers opt for lower-priced options, aging population presents challenges
