"The mature shampoo, conditioner, and hairstyling products market has posted steady growth, driven by gains in the larger shampoo and conditioner segments, allowing the market to overcome struggling sales of hairspray and hairstyling products. However, concerns over damage and preferences for simplicity have left consumers skipping daily washing, creating longer purchase cycles. Natural offerings, which are perceived as being gentler on hair, can promote more frequent shampooing. Additionally, adults are ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Factors Impacting the Appearance of Hair
Shampoo Usage and Frequency
Conditioner Usage and Frequency
Hairstyling Product Usage and Frequency
Hair Treatment Usage and Frequency
Haircare Claims
Attitudes toward Natural Haircare
Attitudes toward Haircare Products and Routines
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Shampoo, Conditioner, and Hairstyling Products
Brand Perceptions
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
25th January 2018
“Healthy-looking hair is top-of-mind for consumers, and the resurgence of leave-in hair conditioners by trendy, up-and-coming brands is taking aim at a younger audience in hopes of boosting sales in a stagnant segment.” 
12th September 2017
“Anti-pollution claims in haircare speak to a relatively small audience; though awareness is growing. Influential niche brands are using charcoal to combat the effects of pollution while still promoting hair and scalp health, a concern top-of-mind for consumers.”
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Market experiences steady growth, driven by gains in shampoo
