"Most consumers acquire baby durables new, but women are more likely to buy second-hand while men prefer to buy new. Online has become an important part of the baby durables market, with many consumers opting not only to research products online, but also to actually complete their transactions, making the online presence critical for brands and retailers in the market."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Items Owned
Method of Acquiring Items
Retailers Shopped
Behavior and Attitudes toward Baby Durables Shopping
Brand Perceptions
Appendix – Data Sources and Abbreviations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
The Consumer – What You Need to Know
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market
27th November 2017
“Safety is the top concern among baby durables shoppers, so it’s important for retailers to recognize that consumers are willing to spend money on safe and innovative items. Products and services that deliver safety and convenience, whether it be hands-free installation or in-store safety events, will appeal to many ... 
26th July 2017
“Expected growth in baby durables is minimal, but consumers are willing to spend on innovative and safe products. Most consumers buy new items vs. used and mass merchandisers continue to capture majority of sales in the category.”
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Expected growth is minimal for baby durables market
