"Private label food and drinks category sales declined by -2.2% from 2015-16 and are forecasted to continue to decline into 2021. Increased confidence in the economy may lead many consumers to opt for name brands over store brands, especially for products located in the brand-centric center store area. Opportunities for retailers to elevate the perception of their store brands will come through product innovation, sampling, and increased ingredient transparency."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Food Stores Shopped Most Often
Store Brand Purchase
Store Brand Purchase Drivers
Store Brand Behaviors
Store Brand Attitudes
Store Brand Features
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
16th October 2017
“The way consumers shop is expanding and evolving thanks to the rise of online retailers, private label- centric retailers, and other progressive formats. Convenience and variety seem to be the catalysts of growing interest for adventurous consumers.” – Private Label Food and Drink Trends – US, February 2017 
27th July 2017
“Retailers are shifting their strategies in certain categories to position store brands as brands within themselves, often moving away from generic or brand replica packaging that may suggest that a store brand is outdated or unoriginal.” – Private Label Food and Drink Trends – US, February 2017
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Store brands decline, drop expected to continue
