"Practically all Hispanic households consume snacks. However, they consume a wider variety of snacks as they become acculturated, resulting in snacking habits, preferences, and motivations for consumption becoming increasingly complex. Since less-acculturated Hispanics gravitate toward fewer types of snacks, there are opportunities for brands to connect with Hispanics as they become more bicultural/acculturated and open to try types of snacks."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Hispanics’ Snacking Preferences Segmentation
Market Factors
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Hispanic Households’ Snack Consumption
Snack Purchase Influencers
Snacks Shopping Location
Hispanics’ Attitudes toward Snacks
Snack Preferences – Salty or Sweet
Snack Purchases – Impulse or Planned
Snack Purchases – Small or Large Snack Sizes
Perception of Advertising About Snacks
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
What’s Happening – What You Need to Know
What’s Happening?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Terms
Appendix – Potato Chips
Appendix – Ready-to-Eat Cookies
Appendix – Corn, Tortilla, or Cheese Chips/Snacks
Appendix – Chocolate and Other Candy
Appendix – Snack Crackers, Saltines, and Graham Crackers
Appendix – Popcorn
Appendix – Nuts
Appendix – Cereal/Granola Bars
Appendix – Frozen Novelty Treats
Appendix – Ready-to-Eat Snack Cakes
Appendix – Pretzels
Appendix – Meat Snacks and Beef Jerky
31st October 2017
“As vending machines are becoming more sophisticated and offering healthier products, promoting brand awareness and trial may be still important to encourage Hispanics to purchase on impulse.” 
30th June 2017
“Hispanics tend to become more sophisticated snack consumers with acculturation. As a result, depending on the target, brands’ goals may change and they may need to adjust their strategies.”
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Spanish and English-dominant Hispanics represent different challenges
