"Millennial women are highly engaged in their beauty routines, using a broad variety of products, spending more time than average on their appearance, and reporting strong skill levels and frequent experimentation. Interactive shopping experiences and YouTube tutorials provide avenues for reaching this tech-savvy generation, while advertising themes that focus on authenticity and self-expression also resonate."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Breakdown
Beauty Segments
Millennial Attitudes and Opinions
Millennial Spending and Shopping
Millennials by the Numbers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Product Usage
Beauty Routines
Time Spent, Skills, Experimentation, and Brand Choice
Purchase Influencers
Shopping Behaviors
Purchase Drivers
Attitudes towards Appearance
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Initiatives – What You Need to Know
What’s In?
What’s Out?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Key Initiatives
Appendix – Consumer
1st December 2017
“7-Eleven is adding beauty to its business in hopes of reaching a new consumer base. The emphasis on lower price points and a wide range of products promoted on social media is meant to appeal to the playful, research driven nature of Millennial consumers.” 
12th July 2017
“As beauty shoppers become more diverse, so must beauty brands. Shisheido’s bareMinerals and MATCHCo introduced MADE-2-FIT Fresh Faced Foundation Customized by MATCHCo app, which allows users to custom-blend their make-up to create a perfect match for their skin tone.”
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Who is the Millennial beauty consumer?
