"Black consumers are optimistic about life in general, their purpose in life, and how they spend their time. They rely on family and faith to keep them grounded and emotionally fulfilled while living out their passions. Their passions and the trends they follow tend to collide in their leisure time, particularly in regards to media connectivity, whether user-generated or disseminated among the masses. Income and age are the great differentiators ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Black Population by the Numbers
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Blacks’ Attitudes toward Lifestyles and Entertainment
Blacks’ Outlook on Life
Factors Affecting Blacks’ Lifestyles and Entertainment
Preferred At-Home Activities
Preferred Out-of-Home Activities
Blacks’ Interest in Trends
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer Tables
29th September 2017
“Entertainment studios and entrepreneurs fill a void for Black viewers with hard-to-find and original content.” 
25th May 2017
“Streaming video services such as Netflix offer culturally-relevant programming to gain greater appeal among diverse audiences.”
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Family is at the center of Blacks’ choice of leisure and entertainment activities
