"Work-life balance is something that all families strive for, but it is a particular challenge for families with kids under the age of 12. With young kids in the household, parents spend a lot of hands-on time making meals, helping with homework, and coordinating activities. As kids gain independence and parents gain experience, they may find their workload lessens, but young families have yet to reach this tipping point. However ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Young Families in America – What You Need to Know
Population Trends of Young Families
Characteristics of Young Families
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
The Family Household
Around the Table Dynamics
Family Goals
Family Activities
Motivations for Spending Time Together
Attitudes toward Family Life
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Family Demographics and Characteristics
15th September 2017
“A portable photo printer capitalizes on nostalgia in order to appeal to young families.” 
23rd May 2017
“Streaming platforms are creating competitive pressure for kid-focused cable networks, but parents’ desire to limit kids' overall screen time may also be working to lower viewership.”
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Young families struggle to do it all
