Canadian Lifestyles: Pride and Purse Strings - Canada - April 2017
Canadian Lifestyles: Pride and Purse Strings - Canada - April 2017

"Consumers continue to hold a conservative mindset when it comes to spending owing to concerns around the current economy and their ability to save for the future. However, as the majority of Canadians perceive their financial situation to be stable, there is some wiggle room to be had for small splurges and further investments. In terms of how Canadians see themselves, consumers generally share in perceiving themselves as middle class ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Canada Today – The People
Canada Today – The Economy

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Expenditure Overview
Category Review – In-home Food
Category Review – Alcoholic Beverages (at Home and On-Premise)
Category Review – Non-alcoholic Beverages (at Home)
Category Review – Leisure Spending Categories
Category Review – Health and Wellness Categories
Category Review – Technology and Communications
Category Review – Transportation
Category Review – Personal Finance
Category Review – Housing

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Changes in Perceived Financial Health and Spending
The Consumer – Financial Concerns and Outlook
The Consumer – Middle Class Values
The Consumer – Canadian Pride and Values
The Consumer – Perceiving Information Bubbles
The Consumer – Canadians vs Americans: How Extra Money is Spent

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market