Dairy and Non-dairy Milk - Canada - March 2017
Dairy and Non-dairy Milk - Canada - March 2017

"Canada is experiencing a shift with respect to dairy milk as usage has declined and this trend is expected to continue. As the category contracts it remains important to benchmark usage across different demographics to hone in on relevant target groups and identify gaps, understand the drivers for drinking milk, understand how milk (both dairy and non-dairy) is used and ascertain general attitudes towards both dairy and non-dairy milk as ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Size and Forecast
Market Factors

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Milk Usage
Reasons Consumers Drink Milk
Attitudes towards Dairy Milk
Attitudes towards Non-dairy Milk
Consumer Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations