“The ageing of the population, in particular the Baby Boomers, is likely to be a positive growth factor for special interest holidays in the coming years as a travel-hungry generation with relatively high levels of affluence finds more time to explore its hobbies and personal passions.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size
Market Background
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Hobbies & Interests
Experience of Special Interest Holidays
Reasons for Not Taking Special Interest Holidays
Special Interest Holidays – Preferences
Attitudes towards Special Interest Holidays
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Launch Activity – What You Need to Know
Special Interest Holiday Brands
Product Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
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Travel Boomers seek mental stimulation
