Baby Boomers versus Millennials - March 2017
Baby Boomers versus Millennials - March 2017

“In addressing the question about which market is more important – Baby Boomers versus Millennials – the travel industry needs to take into account lifestyle factors that impact both markets. For Boomers these include: greater longevity due to improvements in health care juxtaposed with chronic health problems that are being exacerbated by unhealthy lifestyles. For the Millennial generation, higher birth rates (particularly in China where the government has ditched its one-child policy ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Baby Boomer Travel & Tourism Segment
Millennial Travel & Tourism Segment
Social Media and Travel: Baby Boomers versus Millennials
The Travel-sharing Economy: Baby Boomers versus Millennials
Market Insights: Baby Boomers
Market Insights: Millennials
Marketing to Boomers and Millennials
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Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Data Sources