“In addressing the question about which market is more important – Baby Boomers versus Millennials – the travel industry needs to take into account lifestyle factors that impact both markets. For Boomers these include: greater longevity due to improvements in health care juxtaposed with chronic health problems that are being exacerbated by unhealthy lifestyles. For the Millennial generation, higher birth rates (particularly in China where the government has ditched its one-child policy), as well as ever diverse needs and desires will come into play. Millennials are also likely to have longer working lives – either as a result of increases to statutory retirement age or due to financial necessity.”

- Jessica Kelly, Senior Tourism Analyst

This report will cover the following areas:

Who are the Baby Boomer and Millennial travellers?

What are the holiday preferences of the Baby Boomer and Millennial sectors?

How do these divergent generational groups use technology and social media within the travel and tourism arena?

What impact are disruptive models of travel and tourism having on Baby Boomers and Millennials?

What does the future look like for Baby Boomer and Millennial travellers?

How can travel and tourism enterprises meet the needs of both the Baby Boomer and Millennial generation?