Cleaning the House - China - March 2017
Cleaning the House - China - March 2017

“Rather than trying to speed up consumers’ cleaning frequencies or creating more cleaning tasks for Chinese consumers, opportunities for market growth exist in niche segments such as hard surface cleaners where the product usage is relatively low due to cross-category competition. A good way to drive product usage is in providing extra benefits such as anti-bacterial, long-lasting efficacy or ease-of-use packaging to exceed the surrogates that consumers are currently using ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market - What You Need to Know
Market Overview
Market Factors

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer — What You Need to Know
Household Appliances Ownership
Cleaning Responsibilities
Household Cleaning Frequency
Definition of Household Cleanliness
Ideal Green Cleaning Products
Household Cleaning Habits and Lifestyle
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations