Casual Dining - China - January 2017
Casual Dining - China - January 2017

“Although the casual dining market is enjoying healthy growth, the market remains fragmented – and is expected to be even more so as more new brands are created featuring unique themes. To differentiate from others, brands should define a focus that is relevant and be able to provide unique experience to its target consumers. In addition, finding an effective marketing strategy is also critical in brand building and attracting visits.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Size and Forecast
Market Factors

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Casual Dining of Regional Cuisines
Visiting Occasion
Most Frequently Visited Casual Dining Restaurant
Key Points of Attraction
Meals/Dishes Ordered
New Restaurant Exploring
Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Leading Players
Competitive Strategies
Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Methodology and Abbreviations