"The US continues to experience significant growth among the older population, along with an increasing life expectancy, growing the demand for products and services to assist health-engaged consumers. In order to help consumers overcome barriers to living a healthy lifestyle, it will be essential to tap into their emotional motivators – such as being happy or feeling confident."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors – Demographics
Market Factors – Other
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Self-Perceptions
Factors for Health
Reasons to be Healthy
Challenges
Steps of Treatment
Methods of Managing Health
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Not Working?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
7th November 2017
“While 40% of American adults are obese, Mintel Research reveals some may be in denial or do not feel compelled to make changes as eating ‘unhealthy’ foods and a lack of motivation challenges their efforts.” 
4th October 2017
“In September 2017, Starkey Hearing Technologies announced the availability of its new product line targeting proactive ear health.”
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Older women have trouble controlling weight despite greater focus on nutrition
