Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Better facilities boost market value
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- Figure 1: Forecast of leisure centre and swimming pool revenues, 2011-21
- Spas and lattés refresh the revenue mix
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- Figure 2: Leisure centre and swimming pool revenues, by segment, 2016
- Companies and brands
- 10-year trends see in-house management halved
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- Figure 3: Leisure centre and swimming pool numbers, by operator type, April 2016
- The consumer
- Leisure centres stem the tide of falling penetration rates
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- Figure 4: Leisure centre and swimming pool visitors, June 2015 and July 2016
- Child’s play pulls in parents
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- Figure 5: Period of leisure centre and swimming pool use, July 2016
- Growth potential high on the dry side
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- Figure 6: Most popular leisure centre and swimming pool activities, July 2016
- Wellness facilities good for leisure centres’ financial health
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- Figure 7: Use of non-sport facilities at public leisure centres and swimming pools, July 2016
- Improvements made at a higher price
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- Figure 8: Changes to experience of public leisure centres and swimming pools, July 2016
- Lapsed visitors most willing to get back in the pool
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- Figure 9: Non-visitors of public leisure centres and swimming pools, July 2016
- Cash-strapped young feeling the burn
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- Figure 10: Reasons for not visiting public leisure centres and swimming pools, July 2016
- What we think
Issues and Insights
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- How big a threat is the rise of the low-cost private gym?
- The facts
- The implications
- Where will new leisure centre and swimming pool users come from?
- The facts
- The implications
The Market – What You Need to Know
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- Better facilities boost value and appeal
- Spas, swimming lessons and lattés to refresh the revenue mix
- Activating the inactive is key to user number growth
- Outsourcing offers escape route from funding crisis
- Budget gyms muscle in on leisure centre crowd
Market Size and Forecast
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- New facilities sustain centres’ appeal
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- Figure 11: Leisure centre and swimming pool revenues, 2011-21
- Forecast
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- Figure 12: Forecast of leisure centre and swimming pool revenues, 2011-21
- Forecast methodology
- The impact of the EU referendum vote
- Fitness fans keep jogging on
- A different ball game to 2008/09
Segment Performance
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- Facility stock grows slightly but improves significantly
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- Figure 13: Leisure centre and swimming pool numbers, by type of facility, 2014-16
- Swimming and spas refreshing the revenue mix
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- Figure 14: Leisure centre and swimming pool revenues, by segment, 2014-16
Market Drivers
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- Activating the inactive presents an opportunity for growth
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- Figure 15: Proportion of adults who would like to be more active, by current active status, 2011/12-2015/16
- Spending squeeze sparks rush to outsourcing
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- Figure 16: Local government spending on arts, museums, libraries, leisure and parks, 2010/11-2019/20
- Incomes rise, but value focus remains
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- Figure 17: Personal disposable income trends, 2010-20
- Can new sport policy improve leisure centres’ health?
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- Figure 18: Actions considered important to staying healthy, August 2015
- Budget gyms park their tanks on leisure centres’ lawns
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- Figure 19: Private health and fitness club user numbers, 2011-21
- Bring your own tech
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- Figure 20: Most interesting applications of wearable technology, September 2015
Key Players – What You Need to Know
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- Trust sector doubles facility share inside a decade
- Greenwich Leisure clocks up another expansion milestone
- New sports, new demographics, new opportunities
- Pooled enthusiasm takes swimming back to its future
Market Share
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- 10-year trends see in-house management halved
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- Figure 21: Leisure centre and swimming pool numbers, by operator type, 2014-16
- 100 club gains another member
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- Figure 22: Leading operators of leisure centres and swimming pools, by turnover and centre numbers, August 2016
Companies and Brands
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- Greenwich Leisure Limited
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- Figure 23: Greenwich Leisure Limited key financials, 2013-15
- Sports and Leisure Management Ltd
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- Figure 24: Sports and Leisure Management Limited key financials, 2013-15
- Places for People Leisure
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- Figure 25: Places for People Leisure key financials, 2013/14 and 2014/15
- Fusion Lifestyle
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- Figure 26: Fusion Lifestyle key financials, 2013-15
- Parkwood Leisure Limited
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- Figure 27: Parkwood Leisure Limited key financials, 2014 and 2015
- Serco Leisure Operating Limited
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- Figure 28: Serco Leisure Operating Limited key financials, 2012-14
Launch Activity and Innovation
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- Single-sex swimming aims to build women’s confidence
- Alternative sports appealing to a younger crowd
- Swimming strategy turns the page
- A new concept of school sport
- Heritage pools rebooted
The Consumer – What You Need to Know
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- Leisure centres stem the tide of falling penetration rates
- Child’s play pulls in parents
- Growth potential high on the dry side
- Wellness facilities to improve centres’ financial health
- Improvements made at a higher price
- Lapsed visitors most willing to get back in the pool
- Cash-strapped young feeling the burn
Leisure Centre and Swimming Pool Visiting
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- Are plunging participation rates finally bottoming out?
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- Figure 29: Leisure centre and swimming pool visitors, June 2015 and July 2016
- Public centres and pools prove more female-friendly
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- Figure 30: Visiting leisure centres/swimming pools and health/fitness clubs, by gender, July 2016
Period of Leisure Centre and Swimming Pool Use
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- Loyalty card is leisure centres’ strongest suit
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- Figure 31: Period of leisure centre and swimming pool use, July 2016
Frequency of Visiting
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- Children’s participation habits rub off on parents too
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- Figure 32: Frequency of visiting public leisure centres and swimming pools, July 2016
- Drifting apart once the new user honeymoon comes to an end
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- Figure 33: Frequency of visiting public leisure centres and swimming pools, by period of use, July 2016
Leisure Centre and Swimming Pool Activities
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- Growth potential high on the dry side
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- Figure 34: Most popular leisure centre and swimming pool activities, July 2016
- Competition for customers
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- Figure 35: Leisure centre and swimming pool activities, by participation in competitive events, July 2016
Use of Non-sport Facilities
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- Wellness facilities to improve centres’ financial health
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- Figure 36: Use of non-sport facilities at public leisure centres and swimming pools, July 2016
Changes in Leisure Centre and Swimming Pool Experience
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- Improvements noted – but come at a higher price
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- Figure 37: Changes to experience of public leisure centres and swimming pools, July 2016
- Experienced users prove harder to please
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- Figure 38: Changes to experience of public leisure centres and swimming pools, by period of centre/pool use, July 2016
Non-visitors
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- Lapsed visitors willing to get back in the pool
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- Figure 39: Non-visitors of public leisure centres and swimming pools, July 2016
- Personal service can turn potential into play
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- Figure 40: Reasons for not visiting public leisure centres and swimming pools, by type of potential future visitor, July 2016
Barriers to Visiting Leisure Centres and Swimming Pools
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- Cash-strapped young feeling the burn
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- Figure 41: Reasons for not visiting public leisure centres and swimming pools, July 2016
- Transport and social capital also add to the bill
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- Figure 42: Not visiting public leisure centres and swimming pools on grounds of cost, by other reasons for not visiting, July 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Figure 43: Forecast of leisure centre and swimming pool revenues, 2016-21
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