What you need to know

New televisions are pushing the boundaries on screen sizes and resolutions, and these attributes do capture consumer interest. However, many brands have struggled to maintain revenue in light of tight competition and market saturation. The maturation of smart televisions will bring new challenges to the market. Namely, televisions will be expected to offer an ever-growing array of digital services.


For the purposes of this Report, Mintel has used the following definitions:

Mintel uses the term “television” to describe any device that is used for and marketed as a primary device for consumer television and movies. Devices that can play these media, but are billed as multipurpose devices are not included. For example, a computer (general purpose) is not included, but a smart TV (primary purpose being TV/movie consumption) is.

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