Table of Contents
Executive Summary
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- The issues
- A turbulent yet also static market
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- Figure 1: Total US sales and fan chart forecast of recorded movie/TV program sales, rentals, and digital subscriptions, at current prices, 2011-21
- Total entertainment spending is limited
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- Figure 2: Average consumer entertainment spending, 2010-14
- The opportunities
- Younger women a prime target
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- Figure 3: Mean amount spent on services, by gender and age, May 2016
- Push harder to parents
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- Figure 4: Mean amount spent on services, by parental status, May 2016
- Make cable compelling
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- Figure 5: Method of viewing content, May 2016
- What it means
The Market – What You Need to Know
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- A relatively static market
- Pay TV has the lion’s share
- A sector on the cusp of change
Market Size and Forecast
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- Historic and projected sales performance
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- Figure 6: Total US sales and fan chart forecast of recorded movie/TV program sales, rentals, and digital subscriptions, at current prices, 2011-21
- Figure 7: Total US recorded movie/TV program sales and rentals, at current prices, 2011-21
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- Figure 8: Cable and satellite pay TV revenues, at current prices, 2011-21
Market Breakdown
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- Cable is still king
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- Figure 9: Total US recorded movie/TV program sales and rentals, at current prices, 2011-21
Market Perspective
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- Big screens, smaller audiences?
Market Factors
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- Winning wallet share
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- Figure 10: Average consumer annual entertainment spending, 2010-14
- Back to the future – of advertising?
- Mind the gap
Key Players – What You Need to Know
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- Getting content right is critical
- Take better care of your customers
- Bringing movie night home
What’s Working?
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- Content is king
- Cord cutting: Not just for consumers
What’s Struggling?
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- Customer (dis)satisfaction
- Big, bad bundles
What’s Next?
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- Taking on theaters
- From 4K to 8K – and beyond?
The Consumer – What You Need to Know
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- Pay TV the priciest, but also most popular
- Younger men, parents, and Hispanics most engaged consumers
- Netflix catching up fast in viewing
- Discs still the main choice for rental and sale
- TVs dominate video viewing
Amount Spent on Content
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- Pay TV most popular service
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- Figure 11: Service usage, by type, May 2016
- Pay TV the priciest option
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- Figure 12: Mean amount spent on services, by type, May 2016
- Higher-income respondents spend more
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- Figure 13: Mean amount spent on services, by household income, May 2016
- Parents a key customer segment
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- Figure 14: Mean amount spent on services, by parental status, May 2016
- Hispanics the highest spenders
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- Figure 15: Mean amount spent on services, by race/Hispanic origin, May 2016
Methods of Viewing Content
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- Cable, Netflix in the lead
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- Figure 16: Method of viewing content, May 2016
- Younger men the biggest fans
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- Figure 17: Method of viewing content, by gender and age, May 2016
- Low-income consumers lag in streaming use
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- Figure 18: Method of viewing content, by household income, May 2016
- Families love to stream
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- Figure 19: Method of viewing content, by age of children in the household, May 2016
Providers used for Purchase/Rental
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- Physical DVDs still in the lead
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- Figure 20: Providers used for purchase/rental, May 2016
- Younger consumers rent less overall
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- Figure 21: Providers used for purchase/rental, by age, May 2016
- Parents use a variety of different services
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- Figure 22: Providers used for purchase/rental, by parental status, May 2016
Familiarity with Services
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- Awareness still low for many new services
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- Figure 23: Familiarity with services, May 2016
- Young men most engaged with new services
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- Figure 24: Usage of services, by gender and age, May 2016
- High awareness, low usage for low-income group
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- Figure 25: Usage of services by household income, May 2016
- Hispanics are on the cutting edge
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- Figure 26: Usage of services, by race and Hispanic origin, May 2016
Devices Used for Viewing Content
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- TVs still rule
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- Figure 27: Devices used for viewing content, May 2016
- Younger women still like TV
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- Figure 28: Devices used for viewing content, most frequently used device, by gender and age, May 2016
- Lower-income consumers more likely to use PCs
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- Figure 29: Devices used for viewing content, most frequently used device by household income, May 2016
- Families fragment viewing behavior
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- Figure 30: Devices used for viewing content, most frequently used device, by age of children in household, May 2016
Attitudes toward Video Content
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- Cord cutters still in the minority
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- Figure 31: Attitudes toward video content, May 2016
- Young men driven by sports
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- Figure 32: Attitudes toward video content, by gender and age, May 2016
- Hispanics rely on recommendations for content
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- Figure 33: Attitudes toward video content, by Hispanic origin, May 2016
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations
- Terms
Appendix – Market
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- Figure 34: Total US recorded movie/TV program sales and rentals, at inflation-adjusted prices, 2011-21
- Figure 35: Cable and satellite pay TV revenues, 2010-14
- Figure 36: Mean entertainment spending by household, 2010-14
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