What you need to know
On average, US consumers spend 5.5 hours per day watching video content, according to eMarketer, making this multibillion dollar industry a critical part of consumers’ lives. Understanding how consumers watch movies and TV, how much they spend, what providers they use, and what drives their behavior is critical for companies hoping to reach them – including both producers and distributors of video content as well as advertisers who leverage that content. In this Report, Mintel examines key trends in this important sector and provides guidance on how companies can increase both viewership and revenue.
Definition
For the purposes of this Report, Mintel has used the following definitions:
This Report explores at-home consumption of movies and television. The focus is on long-form professionally produced content, but short user-generated content may need to be explored in terms of its competitive context.
This Report explores paid and free video consumption, including:
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Television channels delivered via paid service
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Television channels delivered for free over-the-air
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On-demand programming from pay TV service
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Subscriptions streaming services
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Ad-supported streaming services
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Single transaction rentals and purchases.
This Report builds on Mintel’s Pay TV and Home Communication Services – US, March 2015 and October 2014 and Movie Sales and Rentals – US, August 2015 and August 2014.
