What you need to know
The fragrance and body spray category is estimated to decline in value by 3% in 2016 to £1.45 billion as savvy shopping behaviours and regular discounting see consumers purchase products at lower prices. However, the fine fragrances sector shows a lower decline than mass-market, driven by the continued interest in niche and artisan fragrances, suggesting a willingness to spend in this sector.
With 40% of people showing an interest in fragrances with natural ingredients, there are opportunities for NPD in mainstream brands to appeal to consumers’ interest in fragrances with niche characteristics.
Products covered in this report
This report examines the UK market for men’s and women’s fragrances, including parfum, eaux de toilettes (EdT), eaux de parfums (EdP) and colognes:
Parfums or perfume extracts have a 15-40% concentration of essence.
Eaux de parfum (EdP) have a 10-30% concentration of essence.
Eaux de toilette (EdT) have a 5-20% concentration of essence.
Colognes, often referred to as eaux de cologne (EdC), have a 3-5% concentration of essence.
Also included within this report are body sprays (fragrances in a spray can format) for men and for women.
Unless otherwise specified, throughout this report the term ‘fragrances’ refers exclusively to perfumes (eg eau de toilette, eau de parfum, parfum), eaux de cologne and aftershaves. This includes perfumes, eaux de cologne and aftershaves in solid, oil and gel formats, but excludes body sprays.
Excluded
Line extensions of fragrance brands, including bath and body products, deodorants, shaving products, shower gels and shampoos, conditioners and styling products have been excluded from the market size.
Duty-free products bought when travelling are not included in the market size data.
