What you need to know
Estimated at £1.9 billion in 2015, the market for yogurt and yogurt drinks grew by 6.4% in value over 2011-15. This was due to inflation, while volumes fell by 3.9%. Values remained static in 2015 but volumes grew slightly, yogurt feeling the effects of the fall in farmgate milk prices, translated to retail by the supermarket price wars.
Total market value is predicted to rise by 8.5% to reach £2 billion by 2021 due to rising inflation, while volumes are expected to remain largely static.
The spoonable yogurt market is highly price-driven and brand loyalty is low. However, yogurts guaranteeing fair pay to farmers and high levels of animal welfare are judged to be worth paying more for by 57% and 52% of yogurt and yogurt drink users respectively, suggesting these as key means to add value.
Products covered in this report
This report examines the UK retail market for yogurts and yogurt drinks, excluding sales through foodservice establishments. Mintel’s definition of yogurt includes spoonable yogurt, fromage frais and yogurt drinks.
Functional fermented milk drinks such as Yakult are included in the report since cultures similar to those contained therein feature in products positioned as yogurt. The market size includes quark as it is a fermented dairy product, however its share of the market is small.
