Table of Contents
Executive Summary
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- The market environment
- Device ownership and internet access
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- Figure 1: Spain: EU broadband connections, 2008-15 (As % all households)
- Figure 2: Spain: Ways in which internet was accessed in the last three months, March 2016, September 2012
- Shopping online
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- Figure 3: Spain: Numbers saying they have bought online in the last year, 2006-15
- What they bought
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- Figure 4: Spain: Estimated online sales by category, 2015
- Online sales sector size and forecast
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- Figure 5: Spain: Online retail sales, 2012-21
- Leading players
- Key metrics
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- Figure 6: Spain: Online retailers’ shares of all online retail sales, 2015
- The consumer
- Who shops online
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- Figure 7: Online shoppers by age group, May 2016
- Where they shop online
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- Figure 8: Spain: Online retailers bought from in the last 12 months, May 2016
- Attitudes to shopping online
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- Figure 9: Spain: Attitudes to online shopping, May 2016
- What we think
Issues and Insights
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- Is Spain always going to lag behind in e-commerce?
- The facts
- The implications
- What part can social media play in e-commerce?
- The facts
- The implications
The Market – What You Need to Know
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- Broadband access rising
- Device ownership high
- Online shopping growing
- What they bought
- Rapid growth in online sales continues
Market Drivers
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- Broadband access
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- Figure 10: Spain: EU broadband connections, 2008-15 (As % all households)
- Figure 11: Spain: Broadband penetration, 2008-15 (As % all households)
- Device ownership and internet access
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- Figure 12: Spain: Device ownership, by household, March 2016
- Figure 13: Spain: Devices personally owned, March 2016
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- Figure 14: Spain, Ways in which the internet was accessed in the last three months, March 2016, September 2012
- Online shopping
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- Figure 15: Spain: Devices used to shop online in last 12 months, May 2016
- Figure 16: Spain: Numbers saying they have bought online in the last year, 2006-15
- Online shopping: What they buy
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- Figure 17: Spain: Products bought online, 2015
- Figure 18: Spain: Products bought online, 2010-15
Sector Size and Forecast
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- Online sales
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- Figure 19: Spain: Online sales (incl. VAT), 2011-16
- Figure 20: Spain: Online sales (incl. VAT), 2016-21
- Sales by product
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- Figure 21: Spain: Estimated online sales by product category, 2015
Leading Players – What You Need to Know
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- El Corte Inglés in the lead
- Leaders take half of online sales
Leading Players
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- eBay and other marketplaces
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- Figure 22: Spain: Leading online retailers by estimated sales, ex VAT, 2013-15
Market Shares
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- Figure 23: Spain: Leading online retailers market shares, 2015
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The Consumer – What You Need to Know
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- Who shops online
- Where they shop
- Personalisation
- Service
- Social media
How They Shop Online
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- Who shops online
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- Figure 24: Online shoppers by age group, May 2016
- Devices used
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- Figure 25: Spain: Devices used to shop online in last 12 months, May 2016
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- Figure 26: Spain: Profile of online buyers by device used, May 2016
Where They Shop Online
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- Amazon dominant
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- Figure 27: Spain: Online retailers bought from in the last 12 months, May 2016
- Profile of who shops where
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- Figure 28: Spain: profile of who shops where by age and income, April 2016
Attitudes to Shopping Online
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- Figure 29: Spain: Attitudes to online shopping, May 2016
- Personalisation
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- Figure 30: Spain: Profile of attitudes to personalisation, May 2016
- Social media and messaging services
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- Figure 31: Spain: Profile of holders of attitudes to social media and messaging services, May 2016
- Service
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- Figure 32: Spain: Profile of holders of attitudes to service, May 2016
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Appendix: Data sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Amazon.com
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- What we think
- Marketplace
- AWS
- Prime
- Food
- Where next?
- Company background
- Company performance
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- Figure 33: Amazon.com Inc: Group financial performance, 2010/11-2014/15
- Retail offering
Carrefour
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- What we think
- Time-saving digital shopping solutions
- Expanded delivery options
- Bolstering non-food e-commerce offering
- Simplifying and speeding up the checkout process
- Launches online shopping site in Poland
- Stepping up Chinese online expansion to revive weak store sales in the region
- Company background
- Company performance
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- Figure 34: Carrefour: Group financial performance, 2011-15
- Retail offering
eBay
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- What we think
- Company background
- Company performance
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- Figure 35: eBay Inc.: Group financial performance, 2013-15
El Corte Inglés
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- What we think
- Department store online performance
- Online grocery performance
- Sfera and Bricor
- The broader view
- Company background
- Company performance
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- Figure 36: El Corte Inglés group: Retail financial performance, 2010/11-2015/16
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- Figure 37: El Corte Inglés group: Estimated online sales, 2012/13-2015/16
- Figure 38: El Corte Inglés: Outlet data, 2011/12-2015/16
- Retail offering
Fnac
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- What we think
- Steady growth in Marketplace sales
- New Connect store format introduced
- Darty deal
- Company background
- Company performance
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- Figure 39: Fnac: Group financial performance, 2011-15
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- Figure 40: Fnac: Outlet data, 2011-15
- Figure 41: Fnac: Revenue breakdown, 2014-15
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- Figure 42: Fnac: Store network by format and region, 2014-15
- Retail offering
Media-Saturn
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- What we think
- Loyalty brings everything together
- Investing in international multichannel
- Company background
- Company performance
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- Figure 43: Media Markt/Saturn: Group financial performance, 2010/11-2014/15
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- Figure 44: Media Markt/Saturn: Outlet data, 2010/11-2014/15
- Retail offering
vente-privee
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- What we think
- A return to strong growth
- Ambitions for Europe
- And to diversify
- In a market ripe for consolidation
- Company background
- Company performance
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- Figure 45: Vente-Privee: Group sales performance, 2011-15
- Figure 46: Vente-Privee: Recent acquisitions
- Retail offering
Zalando
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- What we think
- Same-day deliveries and possible Uber tie-up to speed up order dispatch times
- Wide range of global and local brands
- More personalised shopping experiences
- Among the first fashion e-tailers to accept Apple Pay
- Mobile and app development driving web traffic
- Integrating the online and offline shopping experience
- Company background
- Company performance
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- Figure 47: Zalando: Group financial performance, 2011-15
- Retail offering
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