Table of Contents
Executive Summary
-
- The market environment
- Device ownership and internet access
- Shopping online
- Online sales sector size and forecast
-
- Figure 1: France: Online sales (incl. VAT), 2010-21
- Leading players
- Key metrics
- Market shares
-
- Figure 2: France: Leading online retailers, market shares, 2015
- The consumer
- How they shop online
- Old style devices dominate but mobile is growing
-
- Figure 3: France: Devices used to shop online in last 12 months by gender, May 2016
- Where they shop online
-
- Figure 4: France: Websites used for online shopping in the last 12 months, May 2016
- Online shopping habits and attitudes
-
- Figure 5: France – The consumer: Attitudes to online shopping, % agreeing, May 2015
- What we think
Issues and Insights
-
- Price becoming less important as the online and offline worlds converge
- The facts
- The implications
- A consolidating market
- The facts
- The implications
- Grocery home delivery evolving
- The facts
- The implications
-
- Figure 6: France: Reasons for shopping for groceries online, Q1 2016
-
- Figure 7: France: Interest in ordering online for home delivery, Q1 2016
The Market – What You Need To Know
-
- Broadband plateauing
- Smartphone ownership behind Germany, Italy and Spain
- Shopping online growing
- Online sales
Market Drivers
-
- Broadband access
-
- Figure 8: France: Broadband penetration, 2008-15 (As % all households)
- Device ownership and internet access
-
- Figure 9: France: Technology products personally owned, Q1 2016
-
- Figure 10: France: Devices used to access the internet in the last three months, Q1 2016
- Online shopping
-
- Figure 11: France: Numbers saying they have bought online in the last year, 2010-15
- Online shopping: What they buy
-
- Figure 12: France: Products bought online, 2010 and 2015
Sector Size and Forecast
-
- Online sales
-
- Figure 13: France: Online sales (incl. VAT), 2011-15
- Figure 14: France: Forecast online sales, 2016-21
- FEVAD data
- Segmentation
- Electricals
- Clothing
- Food & grocery
- DIY
Leading Players – What You Need To Know
-
- Amazon leads
- Leclerc dominates Drive
- Marketplaces driving growth
- Market shares
Leading Players
-
- What’s new?
- Amazon increasingly dominant but not always welcome
- Store-based retailers rank highly
- Marketplaces a key driver of growth
- Drive dominates grocery segment
-
- Figure 15: France: Top 5 Drive sites by number of unique visitors, Jan-March 2016
- Website visitors
-
- Figure 16: France: Top retail sites by number of unique visitors, Jan-March 2016
-
- Figure 17: France: Leading online retailers by sales, ex VAT, 2013-15
Market Shares
-
-
- Figure 18: France: Leading online retailers, market shares, 2015
-
The Consumer – What You Need To Know
-
- Three quarters have shopped online, but less than Germany, Italy or Spain
- Old style devices dominate but mobile is growing
- Amazon pulling ahead
- Store-based retailers rank highly
- Online security is key
- Online shoppers want advice
- Personalisation
How They Shop Online
-
- Three-quarters have shopped online, but less than in Germany, Italy or Spain
- Old style devices dominate but mobile growing
-
- Figure 19: France: Devices used to shop online in last 12 months, May 2016
- Men and women similar
-
- Figure 20: France: Devices used to shop online in last 12 months by gender, May 2016
- Younger groups use mobile more
-
- Figure 21: France: Devices used to shop online in last 12 months by age, May 2016
-
- Figure 22: France: The consumer: Profile of online buyers by device used, May 2016
Where They Shop Online
-
- Amazon pulling ahead
- Multi-category retailers significant
- Store based retailers rank highly
-
- Figure 23: France: Websites used for online shopping in the last 12 months, May 2016
-
- Figure 24: France: Websites used for online shopping in the last 12 months by gender, May 2016
-
- Figure 25: France: The consumer: Leading online retailers: Profile of shoppers, May 2016
Attitudes to Shopping Online
-
- Online security is key
- Technical improvements could ease customer experience
- Online shoppers still want advice
- Personalisation
-
- Figure 26: France – The consumer: Attitudes to online shopping, % agreeing, May 2016
- Figure 27: France – The consumer: Attitudes to online shopping by gender, % agreeing, May 2016
-
- Figure 28: France: The consumer: Attitudes towards online shopping: Profile of shoppers, May 2016
Appendix: Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Data sources
Amazon.com
-
- What we think
- Marketplace
- AWS
- Prime
- Food
- Where next?
- Company background
- Company performance
-
- Figure 29: Amazon.com Inc: Group financial performance, 2010/11-2014/15
- Retail offering
Carrefour
-
- What we think
- Time-saving digital shopping solutions
- Expanded delivery options
- Bolstering non-food e-commerce offering
- Simplifying and speeding up the checkout process
- Launches online shopping site in Poland
- Stepping up Chinese online expansion to revive weak store sales in the region
- Company background
- Company performance
-
- Figure 30: Carrefour: Group financial performance, 2011-15
- Retail offering
Cdiscount
-
- What we think
- Parent Cnova refocusing only on France
- Cdiscount a credible competitor to Amazon in France
- Profitability low
- Marketplace a key driver
- A shift upmarket
- A move into food taking on Amazon Prime Now
- Company background
- Company performance
-
- Figure 31: CDiscount France: Financial performance, 2011-15
- First quarter 2016
- Retail offering
Darty Group
-
- What we think
- Enhanced order fulfilment options
- A more personalised shopping experience
- Customers benefiting from broadened marketplace product offering
- Refreshed mobile site to drive conversion rate and average basket spend
- Mistergoodeal.com integration now complete
- New online hone services offering can help attract more web traffic
- Company background
- Company performance
-
- Figure 32: Darty Group: Group financial performance, 2011/12-2015/16
- Retail offering
eBay
-
- What we think
- Company background
- Company performance
-
- Figure 33: eBay Inc.: Group financial performance, 2013-15
Fnac
-
- What we think
- Steady growth in Marketplace sales
- New Connect store format introduced
- Darty deal
- Company background
- Company performance
-
- Figure 34: Fnac: Group financial performance, 2011-15
-
- Figure 35: Fnac: Outlet data, 2011-15
- Figure 36: Fnac: Revenue breakdown, 2014-15
-
- Figure 37: Fnac: Store network by format and region, 2014-15
- Retail offering
vente-privee
-
- What we think
- A return to strong growth
- Ambitions for Europe
- And to diversify
- In a market ripe for consolidation
- Company background
- Company performance
-
- Figure 38: Vente-Privee: Group sales performance, 2011-15
- Figure 39: Vente-Privee: Recent acquisitions
- Retail offering
Zalando
-
- What we think
- Same-day deliveries and possible Uber tie-up to speed up order dispatch times
- Wide range of global and local brands
- More personalised shopping experiences
- Among the first fashion e-tailers to accept Apple Pay
- Mobile and app development driving web traffic
- Integrating the online and offline shopping experience
- Company background
- Company performance
-
- Figure 40: Zalando: Group financial performance, 2011-15
- Retail offering
Back to top