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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
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Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
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What you need to know
The majority of Canadians rate their lifestyle as ‘somewhat healthy’ (69%) suggesting that there is an awareness that more can be done in this realm. The emotional benefits of feeling good and being happier are keeping consumers motivated and engaged. Living well is not without its challenges; doing so requires sacrifices and is considered expensive for many. As such, consumers seek guidance on accessible healthy options (both in terms of food as well as physical activity). Notably, Canadians remain steadfast in cooking and less willing to compromise health for convenience.
