Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Colour cosmetics included in the consumer survey
- Colour cosmetics included in market sizing
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of total colour cosmetics sales in China, 2011-21
- Companies and brands
- The consumer
- Majority have worn make-up
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- Figure 2: Frequency of wearing make-up in last six months, January 2016
- BB cream is a daily essential
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- Figure 3: Product usage for different occasions, January 2016
- Whitening is out
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- Figure 4: General usage habits of complexion products, January 2016
- Accentuate the Negative
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- Figure 5: Attitudes towards buying cosmetics, January 2016
- Cluttered media landscape requires more creativity and flexibility
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- Figure 6: Attitudes towards different types of brand communication, January 2016
- What we think
Issues and Insights
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- Maximising reach and awareness
- The facts
- The implications
- Innovation on customised products fit for different skin tones
- The facts
- The implications
- Cluttered media landscape requires more creativity and honesty
- The facts
- The implications
The Market – What You Need to Know
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- Social and media networks have become increasingly important to beauty brands
- Value growth remains strong
- Lipstick is leading the growth
- AmorePacific is the biggest winner since 2013
Market Drivers
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- Social and media networks have become increasingly important to beauty brands
- Celebrity power goes on
Market Size and Forecast
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- Value growth remains strong
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- Figure 7: China colour cosmetics market, value sales, 2010-16
- The lipstick segment saw strong growth
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- Figure 8: China colour cosmetics market, by segment share, 2013-15
- Robust growth
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- Figure 9: Best- and worst-case forecast of total colour cosmetics sales in China, 2011-21
Companies and Brands
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- L’Oréal
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- Figure 10: Maybelline Super BB Cushion in collaboration with Kris Wu, Q2 2016
- LVMH
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- Figure 11: Benefit Puff Off! Instant Eye Gel, Q1 2015
- Carslan
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- Figure 12: glamourous bb+ cushion by Carslan, Q1 2016
- AmorePacific
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- Figure 13: Laneige’s Two Tone Lip Bar, Q1 2016
Market Share
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- AmorePacific is the biggest winner since 2013
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- Figure 14: Market share of colour cosmetics, by value, 2013-15
Who’s Innovating?
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- New technology is transforming the way we do make-up
- Airbrush for perfectionists
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- Figure 15: Temptu airbrush device, Q2 2015
- COLOR ME
- MODA to print your face
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- Figure 16: Digital make-up machine MODA by FOREO, Q3 2015
- Adorn 3D make-up printing pen
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- Figure 17: Adorn 3D make-up printing pen, Q1 2016
- Cushion boom extend
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- Figure 18: Bobbi Brown Skin Foundation Cushion Compact SPF 50/PA+++, Q2 2016 and L'Oréal True Match Lumi Cushion Buildable Luminous Foundation, Q1 2016
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- Figure 19: Lancôme Juicy Shaker Pigment Infused Bi-Phase Lip Oil, Q2 2016
- Figure 20: Lancôme Cushion Blush Subtil, Q2 2016
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- Figure 21: Etude House Big Cover Concealer Cushion SPF 30 PA++, Q2 2016
- Figure 22: Missha Line Friends Edition Dual Blending Cushion Shadow, Q1 2016
- New time-saving application
- The world’s fastest manicure
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- Figure 23: Nails Inc Paint Can, Q4 2015
- The Multiple Stick
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- Figure 24: The multiple by NARS, Q2 2015
- Duo Flash
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- Figure 25: Duo Flash Mascara & Eyebrow, Q2 2016
- Figure 26: Yves Rocher Néo-Smoky Mascara, Q1 2016
- Double Wear Makeup To Go
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- Figure 27: Double Wear Makeup To Go, Q1 2016
- Be bold
- Finger Lickin’ Good
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- Figure 28: KFC edible nail polishes, Q1 2016
- Pantone watercolours eye palette
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- Figure 29: Sephora + Pantone Universe Modern Watercolours Eyes Palette, Q1 2016
- Figure 30: Colour of the Year Matte Lipstick, Q1 2016
- Lipstick Queen – An unconventional approach of colour hues
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- Figure 31: Lipstick queen, Frog Prince and Hello Sailor, Q1 2015
- Figure 32: Lipstick Queen Frog Prince Cream Blush, Q1 2016
The Consumer – What You Need to Know
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- Just over half are positive about their look
- Majority have worn make-up
- BB cream is a daily essential
- Whitening is out, calling for more customised products to flatter a natural skin tone
- Accentuate the negative
- Raising brand awareness is still the number one task for marketers
Satisfaction with their Looks
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- Are Chinese women confident about their appearance?
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- Figure 33: Satisfaction with their looks, January 2016
- City differences
- Frequent make-up and product usage can positively influence their confidence with their looks
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- Figure 34: Satisfaction with their looks, by make-up frequency, January 2016
- #No one is perfect
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- Figure 35: Satisfaction with their looks, by general attitude towards colour cosmetics, January 2016
Make-up Frequency
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- Majority have worn make-up
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- Figure 36: Frequency of wearing make-up in last six months, January 2016
- Declining daily wearers suggests maximising awareness is reaching a standstill
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- Figure 37: Frequency of wearing make-up in last six months, March 2015
- From Xi’an to Chengdu, make-up habits vary greatly across China
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- Figure 38: Make-up frequency, by city, March 2015
- The irregular wearers need more coaching and tutorials
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- Figure 39: The comparison between everyday wearers and irregular users, January 2016
- Mix-and-match offers for daily wearers
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- Figure 40: The comparison between everyday wearers and irregular wearers, January 2016
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- Figure 41: Oval brush by MAC, Q1 2015
- Figure 42: Son & Park Skin Flash Foundation SPF 30/PA++
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- Figure 43: Maybelline Superstay 24 Makeup-Locking Setting Spray, Q1 2016
- Daily wearers are more likely to switch brands
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- Figure 44: The comparison between everyday wearers and irregular wearers, January 2016
Product Usage
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- BB cream is a daily essential
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- Figure 45: Product usage for different occasions, January 2016
- Lipstick rush
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- Figure 46: Laneige Two Tone Lip Bar, Q1 2016
- Ready to be more dramatic
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- Figure 47: RMK w colour mascara ss, Q2 2015, Sephora Outrageous Pearls for the Tips of Lashes, Q2 2105 and Marc Jacobs Beauty Ultra-Glittering Mascara, Q2 2016
General Usage Habits
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- Whitening is out, calling for more customised products to flatter a natural skin tone
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- Figure 48: General usage habit of complexion products, January 2016
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- Figure 49: General usage habit, by age, January 2016
- Lighter texture or better coverage?
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- Figure 50: Perricone MD Cosmeceuticals No Foundation Serum, Q2 2015
- Users are becoming better informed
- Eyebrow is more important than eyeliners
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- Figure 51: General usage habit of eye make-up products, January 2016
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- Figure 52: eSpoir Pro-definition Palette Eyeliner, Q1 2016
- Anti-smudge coating
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- Figure 53: Clarins Double Fix' Mascara Waterproof Topcoat for Lashes, Eyebrow Groomer, Q2 2016
- Figure 54: General usage habit, by age, January 2016
Buying Attitudes
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- Accentuate the negative
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- Figure 55: Attitudes towards buying cosmetics, January 2016
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- Figure 56: Attitudes towards buying cosmetics, by age, January 2016
- Live broadcasting is the new way to drive sales
- Investment in colour cosmetics is still weaker than facial skincare
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- Figure 57: Attitudes towards buying cosmetics, January 2016
Buying Motivations in Different Categories
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- Figure 58: Buying motivation towards different categories, January 2016
- Raising brand awareness is still the number one task for marketers
- Champion your foundation
- Eye make-up
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Attitudes towards Different Ways of Brand Communication
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- Cluttered media landscape requires more creativity and honesty
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- Figure 59: Attitudes towards different ways of brand communication, January 2016
- Express who you are
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- Figure 60: Attitudes towards different ways of brand communication, by age, January 2016
- Social media’s role in shaping people’s concern of their look
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- Figure 61: Attitudes towards different ways of brand communication, January 2016
- Celebrity endorsements still appeals to the majority
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- Figure 62: Attitudes towards different ways of brand communication, January 2016
Meet the Mintropolitans
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- Why Mintropolitans?
- Who are they?
- Let’s empower the Mintropolitan women
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- Figure 63: Satisfaction with their looks, by cluster, January 2016
- Figure 64: Frequency of wearing make-up in last six months, by cluster, January 2016
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- Figure 65: Buying attitudes towards colour cosmetics products, by cluster, January 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Methodology
- Market sizing definition
- Fan chart forecast
- Abbreviations
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