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Body Care and Deodorant - US - July 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Body Care and Deodorant - US - July 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Body Care and Deodorant - US - July 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Use of Body Care Products
Body Care Benefits
Attitudes toward Body Care
Use of APDO
Attitudes toward APDO
Body Care Routines
Interest in Product Formats

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Body Care and Deodorant - US - July 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Body Care and Deodorant
What’s Working?
What’s Struggling?
What’s Next?

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Body Care and Deodorant - US - July 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Search

What you need to know

The $6 billion body care and deodorant market has shown fairly stable growth in recent years. Near universal routine usage of deodorant and body care presents both opportunities and challenges for future growth. Spray formats, natural formulations, and the integration of added benefits have propelled consumer interest in the market. High engagement among women and 18-34-year-olds should continue to underpin the market, while focused outreach to aging Boomers and Hispanics may also build sales.

Definition

The products covered in this report include deodorants and antiperspirants in all packaging formats, including aerosols, sprays, pumps, roll-ons, solid sticks, and gels, as well as body and foot care products such as lotions, oils, and creams. Hand lotion is included in the market size, but grouped with body lotion in market segmentation, as there are few products that are marketed specifically for hand care.

For the purposes of this report, the body care and deodorant market has been segmented as follows:

  • Hand and body care, which includes hand and body lotions, body oils, anti-aging body creams, and hand creams

  • Foot care

  • APDO (Antiperspirants/deodorants)

Excluded are body cleansing products, (ie body wash), products designed for use on facial skin, foot care devices, or medicated foot care products, such as athlete's foot medication.

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