Table of Contents
Executive Summary
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- The market
- Strong growth remains
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- Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
- Key players
- Prestige sales post faster growth
- Vegan and free-from among fastest-growing claims
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- Figure 2: Fastest-growing claims in colour cosmetics, 2014-15
- Lips an area of focus
- The consumer
- Contour and colour correct growing
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- Figure 3: Buying base make-up products, by age, May 2016
- Lipstick over gloss
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- Figure 4: Buying colour make-up products, by age, May 2016
- Over a third of women buy to treat themselves
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- Figure 5: Reasons for buying new make-up, by age, May 2016
- Loyalty is strong in the base colour market
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- Figure 6: Factors influencing product choice, by category, May 2016
- Browsing is a hobby
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- Figure 7: Attitudes towards shopping for colour cosmetics, May 2016
- Strength of prestige is innovation
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- Figure 8: Price point of colour cosmetics used and bought, May 2016
- Young women struggle to match skin
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- Figure 9: Frustrations experienced with make-up, by age, May 2016
- What we think
Issues and Insights
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- Growth in tween audience can be beneficial for colour cosmetics
- The facts
- The implications
- Mature women hold commercial opportunity
- The facts
- The implications
The Market – What You Need to Know
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- Strong growth remains
- Expanding repertoires in the face segment
- Lip colour set as 2016’s star performer
- Online sales benefit from interest in niche brands
- Tween audience expands
- Ethnicity diversifying in the UK
Market Size and Forecast
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- Strong growth remains
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- Figure 10: UK retail value sales of colour cosmetics, at current and constant prices, 2011-21
- Future growth expected at varied pace
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- Figure 11: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
Market Segmentation
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- Expanding repertoires in the face segment
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- Figure 12: UK retail value sales of colour cosmetics, by sector, 2014-16
- Lip colour set as 2016’s star performer
- Can innovation help nails?
Channels to Market
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- Online sales benefit from interest in niche brands
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- Figure 13: UK retail value sales of colour cosmetics, by outlet type, 2014 and 2015
- Department stores benefit from browsing
- High street chemists innovate
Market Drivers
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- Tween audience expands
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- Figure 14: Trends in the age structure of the UK female population, 2010-20
- PDI has returned post-recession
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- Figure 15: GDP, PDI and consumer expenditure, at current prices, 2010-20
- Ethnicity diversifying in the UK
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- Figure 16: Race and ethnic background, by generation, July 2015
- Online platforms becoming more influential
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- Figure 17: BPC online activities, by age, October 2015
- Seasonless beauty trends
Key Players – What You Need to Know
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- Prestige sales post faster growth
- Bloggers offer viewers new products
- Vegan and free-from among fastest-growing claims
- Face products boost share of innovation in 2016
- Lip innovation lifts
- Face products dominated advertising spend in 2015
- Campaigns get bigger and more experiential
- Social media campaigns engage with consumers
Market Share
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- Prestige sales post faster growth
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- Figure 18: Mass-market and prestige sales of colour cosmetics, 2014 and 2015
- Coty strengthens position
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- Figure 19: Manufacturer shares in UK colour cosmetics market, 2014 and 2015
- L’Oréal remains market leader
Launch Activity and Innovation
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- New products driving the market
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- Figure 20: New product development in the colour cosmetics category, by launch type, January 2014-May 2016
- Figure 21: Examples of beauty ranges launched by bloggers, 2015
- Vegan and free-from among fastest-growing claims
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- Figure 22: Fastest-growing claims in colour cosmetics, 2014-15
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- Figure 23: Product launches in the colour cosmetics market reflecting the clean eating trend, 2015-16
- Figure 24: Foundations with water-based formulae, 2015-16
- Nail market boosts tween beauty
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- Figure 25: New product examples in the nail colour market, 2015-16
- Face products boost share of innovation in 2016
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- Figure 26: New product development in the colour cosmetics category, by segment, January 2014-May 2016
- Figure 27: Face colour-correcting product examples, 2015-16
- Lip innovation lifts
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- Figure 28: Examples of matte lip product launches, 2015-16
- Innovation shifts towards prestige brands
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- Figure 29: New product development in the colour cosmetics category, by ultimate company, 2015
- Long-lasting eyes
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- Figure 30: Examples of longer-lasting products, 2016
- Will male cosmetics innovation grow in the future?
Advertising and Marketing Activity
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- Advertising spend consistent
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- Figure 31: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, January 2014-May 2016
- Face products dominated advertising spend in 2015
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- Figure 32: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, by category, January 2014-May 2016
- Campaigns get bigger and more experiential
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- Figure 33: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, by media type, January 2014-May 2016
- Social media campaigns engage with consumers
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- Figure 34: More matte than MAC campaign, Avon, February 2016
- Maybelline leads advertising spend
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- Figure 35: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, by advertiser, 2015
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 36: Attitudes towards and usage of selected brands, May 2016
- Key brand metrics
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- Figure 37: Key metrics for selected brands, May 2016
- Brand attitudes: Charlotte Tilbury seen as luxury
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- Figure 38: Attitudes, by brand, May 2016
- Brand personality: Topshop beauty is accessible
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- Figure 39: Brand personality – Macro image, May 2016
- Avon seen as old-fashioned
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- Figure 40: Brand personality – Micro image, May 2016
- Benefit users are high-income young professionals
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- Figure 41: User profile of Benefit, May 2016
- Clinique buyers skew wealthy
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- Figure 42: User profile of Clinique, May 2016
- Smashbox appeals to young prestige buyers
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- Figure 43: User profile of Smashbox, May 2016
- Revlon holds mass appeal amongst age and income groups
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- Figure 44: User profile of Revlon, May 2016
- Barry M has the youngest users
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- Figure 45: User profile of Barry M, May 2016
- Avon has the oldest consumer base
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- Figure 46: User profile of Avon, May 2016
- Topshop Beauty favoured by young women with disposable income
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- Figure 47: User profile of Topshop Beauty, May 2016
- Charlotte Tilbury the choice of affluent women
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- Figure 48: User profile of Charlotte Tilbury, May 2016
The Consumer – What You Need to Know
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- Contour and colour correct growing
- Solids vs liquids
- Lipstick over gloss
- Eyeshadow palettes over singles
- Over a third of women buy to treat themselves
- Loyalty is strong in the base colour market
- Browsing is a hobby
- Assisted buying important
- Strength of prestige is innovation
- Young women struggle to match skin
Buying Base Make-up
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- Contour and colour correct growing
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- Figure 49: Buying base make-up products, by age, May 2016
- Formula innovation can appeal to older women
- Solids vs liquids
Buying Colour Make-up
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- Lipstick over gloss
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- Figure 50: Buying colour make-up products, by age, May 2016
- Eyeshadow palettes over singles
- Mascara most commonly bought
Purchase Drivers
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- Over a third of women buy to treat themselves
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- Figure 51: Reasons for buying new make-up, by age, May 2016
- Older women lack engagement
- Young women driven by innovation not trends
Factors Influencing Product Choice
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- Loyalty is strong in the base colour market
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- Figure 52: Factors influencing product choice, by category, May 2016
- Colour more important than price for nails
- Differing priorities of young women
Attitudes towards Shopping for Colour Cosmetics
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- Browsing is a hobby
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- Figure 53: Attitudes towards shopping for colour cosmetics, May 2016
- Assisted buying important
- Young women want to stay up to date
Brand Preferences
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- Strength of prestige is innovation
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- Figure 54: Price point of colour cosmetics used and bought, May 2016
- Budget brands hold appeal for impulse buyers
- Why buy fashion brands?
Make-up Frustrations
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- Longer-lasting formulae still of interest
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- Figure 55: Frustrations experienced with make-up, by age, May 2016
- Young women struggle to match skin
- Make-up to treat skin concerns
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Definitions
- Generations
- Forecast methodology
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