What you need to know
The colour cosmetics market continues to be one of the strongest-performing BPC (Beauty and Personal Care) sectors, posting 8.2% sales growth from 2014-15 to £1.72 billion. In 2016, an engaged consumer base with immediate access to tutorials and advice from bloggers are expanding their product repertoires with newer techniques such as contouring, colour correcting and strobing, increasing growth potential.
NPD (New Product Development) has fuelled the success of prestige brands in the sector, with value sales growing at almost twice the pace of the mass market. Addressing key make-up frustrations such as colour matching, long-lasting formulae and skincare properties will see sales strength continue in the market.
Consumer research in this Report examines the purchasing of and attitudes towards base and point colour, as well as brand preferences and common make-up frustrations.
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
Face make-up: foundation, concealer, face powder, BB/CC cream, tinted moisturiser, blusher, bronzer, primer, highlighter, colour correctors, contouring products.
Eye make-up: mascara, eyeliner, eyeshadow, eyebrow products, false eyelashes.
Lip make-up: lipstick, lip gloss, lip liner, tinted lip balm.
Nail make-up: nail polish, gel/UV nail polish, false nails.
Within this Report, we also discuss base colour and point colour make-up. Base make-up refers to products for the face that create an even cover for the skin; primarily foundation, concealer, BB/CC creams and face powder. By contrast, point colour refers to make-up products that are designed to draw attention to specific areas, such as eye, lip and nail make-up.
Nail care products (eg cuticle cream, buffers and French manicure) are excluded. Body glitter products and instant tanning products are also outside the scope of this Report.
