Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimated share of food and drink specialists’ turnover, IoI, 2014
- Forecast
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- Figure 2: Indexed speciality food sales, by value, IoI, NI and RoI, 2011-21
- Market factors
- Food prices continue to decline in 2016
- NI and RoI consumers have greater disposable income
- Confidence levels have fallen slightly since beginning of 2016
- Authenticity helping to drive consumer interest
- Key Players and Innovations
- The Consumer
- Butchers and bakers see most visits in 2016
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- Figure 3: Types of food specialists/ artisan retailers visited in the last three months, NI and RoI, April 2016
- Knowledge, quality and community spirit are key selling points of artisan stores
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- Figure 4: Agreement with statements relating to food specialists/ artisan food, NI and RoI, April 2016
The Market – What You Need to Know
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- Steady growth in the food specialist sector
- Consumer prices continue to fall
- Disposable income increases in NI and RoI
- Confidence levels fall
- Authenticity important in selling the artisan brand
Market Size and Forecast
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- Steady growth in artisan food value
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- Figure 5: Speciality food sales, by value, IoI, NI and RoI, 2011-21
- Brexit impact on NI and RoI artisan market
- RoI to see a stronger growth rate of sales
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- Figure 6: Indexed speciality food sales, by value, NI and RoI, 2011-21
- Butchers & off-licences most valuable sectors of the food specialist markets
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- Figure 7: Estimated share of food and drink specialists’ turnover, IoI, 2014
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- Figure 8: Agreement with statements relating to meat, NI and RoI, June 2015
- Craft trend helping to boost off-licences’ share of the food specialist market
Market Drivers
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- Food prices continue to decline
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- Figure 9: Consumer Price Indices of all goods vs. food & non-alcoholic beverages, RoI, January 2012-May 2016
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- Figure 10: Consumer Price Indices of all goods vs food & non-alcoholic beverages, NI, January 2012-March 2016
- Low disposable income inhibits artisan food buying
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- Figure 11: Estimated disposable income level per person, by region, UK, 2012 and 2014
- RoI consumers better positioned to afford artisan goods
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- Figure 12: Estimated disposable income level per person, by region, RoI, 2012 and 2014
- Confidence levels dip for RoI in 2016
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- Figure 13: Consumer sentiment index, RoI, January 2012-May 2016
- NI consumer confidence dips in NI due to Brexit
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- Figure 14: Consumer confidence index, NI, Q1 2012-Q1 2016
- Figure 15: How consumers feel their personal financial situation has changed in the last 12 months, NI, Q1 2016
- Spending on groceries
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- Figure 16: Average amount that consumers spend each week for household groceries, NI and RoI, September 2015
- Authenticity a key selling point
- Bringing authenticity to product processes
Companies and Innovations – What You Need to Know
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- Finnebrogue opens new £25 million food processing plant
- Abernethy butter crafts dulse butter
- Broighter Gold launches ‘Liquid Gold’ for Year of Food and Drink
- Abolition of milk quotas equals more artisan cheese
- Sweet spreads enter premium artisan food category
- Scope for artisan popcorn to enter the Irish artisan market
Who’s Innovating?
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- Abolition of milk quotas equals rise in Irish Farmhouse Cheese
- Scope for seaweed to tap into protein craze
- Sweet spreads enter premium artisanal category
- Scope for artisan popcorn to enter the Irish artisan market
- Artisan producers capitalise on burgeoning free-from market
Companies and Brands
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- Abernethy Butter
- Key Facts
- Product Portfolio
- Recent Developments
- Broighter Gold Rapeseed Oil
- Key Facts
- Product Portfolio
- Recent Developments
- Ewing’s Seafood
- Key Facts
- Product Portfolio
- Recent Developments
- Finnebrogue Venison
- Key Facts
- Product Portfolio
- Brand NPD
- Recent Developments
- Hannan Meats
- Key Facts
- Product Portfolio
- Recent Developments
- Glastry Farm
- Key Facts
- Product Portfolio
- Recent Developments
- Gubbeen Farmhouse
- Key Facts
- Product Portfolio
- Keogh’s Crisps
- Key Facts
- Product Portfolio
- Recent Developments
- Mash Direct
- Product Portfolio
- Recent Developments
- McCarthy’s of Kanturk
- Key Facts
- Product Portfolio
- Mungo Murphy’s Seaweed
- Key Facts
- Product Portfolio
The Consumer – What You Need to Know
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- Butchers and bakers most likely food specialists to be visited by Irish consumers
- Artisan stores valued for their knowledge and quality
The Consumer – Types of Artisan Specialists Used
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- Butchers and bakers top food specialists used
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- Figure 17: Types of food specialists/ artisan retailers visited in the last three months, NI and RoI, April 2016
- Butchers see strongest usage among mature consumers
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- Figure 18: Consumers who have visited a butcher in the last three months, by age, NI and RoI, April 2016
- Bakers see strongest usage among affluent consumers
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- Figure 19: Consumers who have visited a baker in the last three months, by gender and social class, NI and RoI, April 2016
- Health food sees greater use among RoI consumers
- Women keen users of health food stores
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- Figure 20: Consumers who have visited a health food shop in the last three months, by gender and age, NI and RoI, April 2016
- Greengrocer usage restricted by RoI usage of discounters
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- Figure 21: Agreement with selected statements related to fruit and vegetables, NI and RoI, November 2015
- Ethnic markets appeal more to RoI shoppers
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- Figure 22: Consumers who have visited an ethnic food shop in the last three months, by location, RoI, April 2016
The Consumer – Attitudes towards Artisan Food
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- Artisan stores valued for knowledgeable staff
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- Figure 23: Agreement with statements relating to food specialists/artisan food, NI and RoI, April 2016
- Heavy net users see artisan staff as more knowledgeable
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- Figure 24: Agreement with the statement ‘Staff at food specialists/artisans are more knowledgeable than those at supermarkets’, by daily internet usage, NI and RoI, April 2016
- Three quarters would like to eat in artisan stores more
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- Figure 25: Agreement with the statement ‘I would like to see more food specialists/artisans where it is possible to sit in and eat’, by gender, NI and RoI, April 2016
- Over half would like to see artisan stores get more involved with the community
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- Figure 26: Agreement with the statement ‘Food specialists/artisans get more involved with the local community than supermarkets’, by location, NI and RoI, April 2016
- Many see artisan stores as having better quality
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- Figure 27: Agreement with the statement ‘I trust the quality of goods in a food specialist/artisan more than the goods in supermarkets’, by gender, NI and RoI, April 2016
- Consumers less likely to waste food from artisan stores
Appendix – Data Sources, Abbreviations and Supporting Information
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- Consumer research
- Market size rationale
- Data sources
- Generational cohort definitions
- Abbreviations
Appendix – The Consumer
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- NI Toluna data
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- Figure 28: Types of food specialists/ artisan retailers visited in the last three months, by demographics, NI, April 2016
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- Figure 29: Types of food specialists/ artisan retailers visited in the last three months, by demographics, NI, April 2016 (continued)
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- Figure 30: Types of food specialists/ artisan retailers visited in the last three months, by demographics, NI, April 2016 (continued)
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- Figure 31: Agreement with the statement ‘I think artisan food is healthier compared to standard food’, by demographics, NI, April 2016
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- Figure 32: Agreement with the statement ‘I trust the quality of goods in a food specialist/artisan more than the goods in supermarkets’, by demographics, NI, April 2016
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- Figure 33: Agreement with the statement ‘Food specialists/artisans are cheaper than supermarkets’, by demographics, NI, April 2016
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- Figure 34: Agreement with the statement ‘There are not enough food specialists/artisans in my local area’, by demographics, NI, April 2016
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- Figure 35: Agreement with the statement ‘I am less likely to allow food bought from artisan stores to go to waste’, by demographics, NI, April 2016
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- Figure 36: Agreement with the statement ‘I find food specialists/artisans intimidating’, by demographics, NI, April 2016
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- Figure 37: Agreement with the statement ‘Food bought from food specialists/artisans tastes better than what you can get in supermarkets’, by demographics, NI, April 2016
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- Figure 38: Agreement with the statement ‘There is a wider range of goods in food specialists/artisans’, by demographics, NI, April 2016
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- Figure 39: Agreement with the statement ‘Food specialists/artisans are never open when I need them’, by demographics, NI, April 2016
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- Figure 40: Agreement with the statement ‘Staff at food specialists/artisans are more knowledgeable than those at supermarkets’, by demographics, NI, April 2016
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- Figure 41: Agreement with the statement ‘Food specialists/artisans get more involved with the local community than supermarkets’, by demographics, NI, April 2016
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- Figure 42: Agreement with the statement ‘I would like to see more food specialists/ artisans where it is possible to sit in and eat’, by demographics, NI, April 2016
- RoI Toluna data
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- Figure 43: Types of food specialists/ artisan retailers visited in the last three months, by demographics, RoI, April 2016
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- Figure 44: Types of food specialists/ artisan retailers visited in the last three months, by demographics, RoI, April 2016 (continued)
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- Figure 45: Types of food specialists/ artisan retailers visited in the last three months, by demographics, RoI, April 2016 (continued)
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- Figure 46: Agreement with the statement ‘I think artisan food is healthier compared to standard food’, by demographics, RoI, April 2016
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- Figure 47: Agreement with the statement ‘I trust the quality of goods in a food specialist/artisan more than the goods in supermarkets’, by demographics, RoI, April 2016
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- Figure 48: Agreement with the statement ‘Food specialists/artisans are cheaper than supermarkets’, by demographics, RoI, April 2016
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- Figure 49: Agreement with the statement ‘There are not enough food specialists/artisans in my local area’, by demographics, RoI, April 2016
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- Figure 50: Agreement with the statement ‘I am less likely to allow food bought from artisan stores to go to waste’, by demographics, RoI, April 2016
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- Figure 51: Agreement with the statement ‘I find food specialists/artisans intimidating’, by demographics, RoI, April 2016
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- Figure 52: Agreement with the statement ‘Food bought from food specialists/artisans tastes better than what you can get in supermarkets’, by demographics, RoI, April 2016
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- Figure 53: Agreement with the statement ‘There is a wider range of goods in food specialists/artisans’, by demographics, RoI, April 2016
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- Figure 54: Agreement with the statement ‘Food specialists/artisans are never open when I need them’, by demographics, RoI, April 2016
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- Figure 55: Agreement with the statement ‘Staff at food specialists/artisans are more knowledgeable than those at supermarkets’, by demographics, RoI, April 2016
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- Figure 56: Agreement with the statement ‘Food specialists/artisans get more involved with the local community than supermarkets’, by demographics, RoI, April 2016
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- Figure 57: Agreement with the statement ‘I would like to see more food specialists/ artisans where it is possible to sit in and eat’, by demographics, RoI, April 2016
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