What you need to know

An increasing percentage of product launches are based primarily on new packing as packaging continues to become more important in the food marketing mix. Food packaging can do more than just help the product convey benefits and product information. It can also shape a consumer’s experience with the product, capture new use occasions, and help solidify a brand’s sustainability credentials.


This Report builds on the analysis presented in Mintel’s Food Packaging Trends: Spotlight on Food Labeling – US, August 2015, Food Packaging Trends – US, July 2014, Packaging Trends in Food and Drink - US - March 2009, and Food and Drink Packaging Trends – US, April 2008.

For the purposes of this Report, Mintel will cover trends in food packaging, including all packaging types commonly used for shelf-stable, refrigerated, and frozen food items. In addition, food labeling and claims are discussed, particularly as they relate to themes applicable to the Report.

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