What you need to know
This Report will tell you:
What will likely happen when the online retail market begins to mature, and growth slows;
How companies are already gearing up for ‘peak internet’ and increased market competition;
How there is still room for growth in mobile retail, and expansion into rural regions;
What strategies the leading retailers are using to better integrate online retail with in-store shopping;
Why fewer consumers are claiming to have shopped online this year, compared to last;
What products consumers like to buy online as opposed to in-store, and using what technology;
What consumers’ motives are for trying new products, either online or in-store;
What the key influences are on consumers’ choice of retailers, either online or offline;
What consumers’ key motivators are when choosing where to shop;
What consumers’ perceptions are of online shopping as opposed to shopping in-store;
And what consumers attitudes are to the different benefits of online or in-store shopping.
What is covered in this Report
Online-to-offline (O2O) retailing (also known as Internet+, or omni-channel retailing) can be defined most simply as the integration of online retailing to traditional bricks-and-mortar retailing.
However, it covers a wide range of commercial and consumer activities, and aims to focus those online and offline activities into coordinated strategies as an integrated, multi-channel business plan designed to utilise online assets to re-establish in-store value, with a view to increasing overall retail revenue (both online and offline). This multi-channel approach is more two-way, from online-to-offline, and from offline-to-online.
It can also be seen as a business strategy that simply draws potential customers from online channels into physical stores, by identifying customers in the online space, via email, social media, online gaming, online retail channels and internet advertising, using a variety of marketing tools (both online and offline) to guide customers from those online spaces into the physical retail spaces. This approach is more one-way, from online-to-offline only.
