Table of Contents
Executive Summary
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- The issues
- Snack shop visitation low among 55+
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- Figure 1: Type of specialty snack shop visited by generation, April 2016
- Healthful snacks a key purchase driver, but consumers still crave indulgence
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- Figure 2: Snack purchase motivators, April 2016
- The opportunities
- The treat yourself mentality remains
- The “hangry” impact
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- Figure 3: Snack statement agreement – Any agree, April 2016
- On-the-go snacks, transportable food
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- Figure 4: Snack statement agreement – Any agree, April 2016
- Hispanics value snack variety
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- Figure 5: Snack restaurant visitation, Hispanic vs non-Hispanic, April 2016
- What it means
The Market – What You Need to Know
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- US economic factors
- Snack and meal occasions blurring
- Availability of prepared snack options is expanding
Market Factors
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- Out-of-home food consumption trending up
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- Figure 6: Food sales at home and away from home, January 2008-December 2015
- Figure 7: Unemployment and underemployment rates in the US, January 2007-January 2016
- Growing number of grazers
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- Figure 8: Daily snacking frequency, by generation January 2015
Market Perspective
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- Competition from retailers and restaurants
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- Figure 9: Reasons for visiting QSRs, February 2016
- QSR snack innovation
Key Players – What You Need to Know
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- Social media driving buzz
- Specialized health chains and food trucks
- Upgraded food courts
What’s Working?
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- International flavors and ingredients
- Vending machines 2.0
- Heartier beverages
Snack shop Innovators
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- Snack shops focus on variety
What’s Next?
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- Retail in foodservice
- Partnerships/brand extensions
- Healthful
- Nostalgia
The Consumer – What You Need to Know
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- iGens and Millennials: The snacking generations
- Kid influence snack shop habits
- Snack preferences vary by daypart and occasion
- Coupons remain valuable
Attitudes and Behaviors across Demographics
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- iGens and Millennials driving snacking in foodservice
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- Figure 10: Snack restaurant visitation in the past three months, any visitation, April 2016
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- Figure 11: Snack restaurant visitation, by age and gender, April 2016
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- Figure 12: Snack purchase motivators, by age, April 2016
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- Figure 13: Snack statement agreement – Any agree, by age, April 2016
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- Figure 14: Snack purchase motivators, by age, April 2016
- Hispanics snack more than non-Hispanics
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- Figure 15: Snack restaurant visitation, Hispanics vs non-Hispanics, April 2016
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- Figure 16: Reasons for purchasing snacks, Hispanics vs non-Hispanics, April 2016
- Parents more likely to visit snack shops
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- Figure 17: Snack purchase motivators, by parental status, April 2016
- High-income households represent a key demographic
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- Figure 18: Snack statement agreement, by income – Any agree, April 2016
Snacking Occasions
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- Snacks as a meal
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- Figure 19: Snacking occasions, April 2016
- Snacks between meals
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- Figure 20: Snack descriptor interest, by occasion, April 2016
- Figure 21: Interest in snack attributes, by occasion, April 2016
- Morning snacks
- Evening snacks
Correspondence Analysis
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- Methodology
- Snacking occasion by snack type
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- Figure 22: Correspondence analysis interest in snack attributes, by snack occasion, April 2016
Snack Shop Deals and Value Offers
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- Snackers motivated by deals
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- Figure 23: Snack shop value offers, April 2016
- Figure 24: Snack shop coupon offers, April 2016
- Happy hour appeals to Millennials
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- Figure 25: Snack shop value offer, by generation, April 2016
- Value deals by gender
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- Figure 26: Snack value offers, by male, April 2016
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- Figure 27: Snack value offers, by female, April 2016
- Dads want deals
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- Figure 28: Snack shop value offers, by presence of kids in the household, April 2016
TURF Analysis
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- Appeal of deals vary across demographics and regions
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- Figure 29: TURF analysis – Snack shop value offers, April 2016
Appendix: Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix: TURF Analysis
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- Methodology
- TURF analysis
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- Figure 30: Table – TURF analysis – Snack shop value offers, April 2016
Appendix: Correspondence Analysis
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- Methodology
- Correspondence analysis
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- Figure 31: Snack descriptor interest, April 2016
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