The non-alcoholic drink market has grown moderately from 2010-15. As consumers look for healthy and functional beverages that fit their lifestyles, categories with traditionally high market penetration are losing share to smaller, trending beverages that focus on nutritional benefits and added function. Innovation across the board features natural and high-quality ingredients and premiumization. 67% of respondents say “high quality” is a leading driver in their purchase decision, second only to good taste. The role of packaging is clear, with the majority of consumers paying attention to package format and design, and purchase drivers either directly related to (or being communicated through) packaging.

For the purposes of this Report, Mintel will cover trends in beverage package labeling and design in the shelf-stable and refrigerated non-alcoholic US beverage industry. The Report includes insight into consumer priorities regarding package characteristics, labeling, functionality, and design when shopping in specific beverage categories. In addition, attitudes and behaviors regarding packaging materials and recycling are discussed, particularly as they relate to themes applicable to the Report.

While the Report focuses on non-alcoholic beverages, some innovation examples feature alcoholic beverages, as well as products in categories outside of beverage.

Value figures throughout this Report are at retail selling prices (rsp) excluding sales tax unless otherwise stated.