What you need to know
Generation X is often overlooked, bookended by larger generational groups on either side (Baby Boomers and Millennials). However, in the middle stages of their life, Gen Xers are facing their own unique challenges. They are fighting a financial war on two fronts – paying off debt, and saving for the future. Many still have children in the house, but others are empty nesters (or will be soon enough). Gen Xers are discovering that now is the time to refocus efforts on their personal goals – concerned with getting their health and financial affairs in order over the next decade.
Definition
For the purposes of this Report, Mintel has used the following definitions:
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Generation X: internet users aged 40-51
This Report is the third in a series of four that focuses on marketing to the key generations. Findings in this Report can be supplemented by analysis presented in Mintel’s Marketing to the iGeneration – US, April 2016, Marketing to Millennials – US, May 2016 and the forthcoming Marketing to Baby Boomers – US, July 2016.
