- Contents
- *Overview
- What you need to know
- Products covered in this report
- Hand-dishwashing detergents
- Dishwasher detergents
- Excluded
What you need to know
The rise of the discount grocers and subsequent competitive pricing from supermarkets continues to contribute to a dishwashing products market that is in decline: value sales fell by almost 3% in 2015 to £482 million, with a further drop to £468 million expected for 2016.
Leading brands Fairy and Finish were particularly active in 2015, boosting overall category NPD and advertising spend. However, the category could benefit from increased competition from challenger brands to keep consumers engaged, such as by offering greater focus on fragrance innovation in both machine- and hand dishwashing segments.
Products covered in this report
For the purposes of this Report, Mintel has used the following definitions:
Hand-dishwashing detergents
Products formulated for dishwashing by hand, including regular and antibacterial variants
Pre-wash, spray-on products such as Fairy Power Spray.
