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Attitudes Toward Gaming - US - June 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Attitudes Toward Gaming - US - June 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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Attitudes Toward Gaming - US - June 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
What Devices Consumers Use to Play Video Games
What Genres of Video Games Consumers are Playing
Attitudes toward Gaming and the Video Game Industry
How Consumers Perceive Themselves in Gaming
The Path to Purchase Video Games
Consumers’ Desired Video Game Features and Attributes

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Attitudes Toward Gaming - US - June 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Attitudes Toward Gaming - US - June 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

The video game market is benefiting from a growing audience, but this also means that consumers are placing new pressures and demands on the video game industry. While many gamers don’t have the time to play as much as they would like, they still like to be competitive and are highly engaged in the hobby. Brands face a balancing act that requires a consciousness of consumers’ other responsibilities and desire to be rewarded for overcoming difficult challenges in their games.

Definition

For the purposes of this Report, Mintel has used the following definitions:

Video games include any electronic game played on any platform. The devices primarily covered in this report are dedicated consoles, computers, mobile devices and handheld gaming systems. This report focuses on consumer attitudes toward video games and the gaming industry as well as video game content; attitudes and purchase choices related to hardware are covered in more detail in Mintel’s Gaming Consoles – US, September 2015.

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