Table of Contents
Executive Summary
-
- The market
- Not even the ‘lipstick effect’ contributes to the sales of color cosmetics
-
- Figure 1: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
- Market share
- Avon still leads the market despite fall in retail sales
-
- Figure 2: Top companies’ retail sales shares in color cosmetics, by value, Brazil, 2014-15
- The consumer
- Brands can adopt new concepts for primers
-
- Figure 3: Usage occasions, by skincare products, Brazil, February 2016
- Makeup tutorials can improve the products credibility
-
- Figure 4: Attitudes to advertising, Brazil, February 2016
- Search for low prices can increase desire for kits and refills
-
- Figure 5: Buying behaviors, Brazil, February 2016
- Makeup remover oils have good opportunities in the market
-
- Figure 6: Innovations, Brazil, February 2016
- What we think
Issues and Insights
-
- How can anti-sweat makeups gain space in the Brazilian market?
- The facts
- The implications
- How can virtual platforms make young people buy more?
- The facts
- The implications
- How to ensure the purchase of makeup in the midst of so many apps?
- The facts
- The implications
The Market – What You Need to Know
-
- More moderate growth seen in 2015 compared to 2014
- Nail products have the best sales performance from 2014 and 2015
- New technologies and apps have revolutionized the category
Market Size and Forecast
-
- Not even the ‘lipstick effect’ helps the retail sales of color cosmetics
-
- Figure 7: Retail sales of color cosmetics, by value, Brazil, 2010-20
- Figure 8: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
- Nail products are the main driver of the color cosmetics category
-
- Figure 9: Retail sales of color cosmetics, by segment, by value, Brazil, 2014-15
Market Drivers
-
- Micro franchises of nail products can help to fight the crisis
- New technologies are seeking to deliver customization
- Mobile apps offer a world of possibilities for color cosmetics
Key Players – What You Need to Know
-
- Avon invests in campaign to announce its new lipstick
- Brands launch first lines of matte lipstick in Brazil
- Eudora starts selling its own line of nail polish
- Natura set to open ten physical stores in 2016
- Zap Jequiti helps the communication with consultants
Market Share
-
- Avon still leads retail market in spite of drop on sales
-
- Figure 10: Top companies’ retail sales shares in color cosmetics, by value, Brazil, 2014-15
Who’s Innovating?
-
- Brazilian market can explore more makeup for eyelashes and eyebrows
-
- Figure 11: New product launches for eyelashes and eyebrow, by top 5 countries and Brazil, January 2013-December 2015
- Many Brazilian women have an interest in spray format products
-
- Figure 12: New product launches of color cosmetics in spray format, by top 5 countries, January 2013-December 2015
- Facial makeups benefit from products that help to shape the face
-
- Figure 13: New product launches of facial make-up, by subcategory, Brazil, January 2013-December 2015
The Consumer – What You Need to Know
-
- Usage occasions seems to be linked to the prices of products
- Brands need to provide strategies to gain credibility for its products
- There are opportunities to make Brazilian women buy more
- Brazilian women demonstrate to be interested in innovative products
Usage Occasions
-
- Cheaper products and multifunction primers are more used daily
-
- Figure 14: Usage occasions, by selected products, Brazil, February 2016
- Brands can develop new concepts for primers
-
- Figure 15: Usage occasions, by skincare products, Brazil, February 2016
- There are opportunities to boost usage of eye shadows
-
- Figure 16: Usage occasions, by eye products, Brazil, February 2016
Attitudes to Advertising
-
- Makeup tutorials can improve the products credibility
-
- Figure 17: Attitudes to advertising, Brazil, February 2016
- Virtual mirrors can help consumers to choose the right makeup
-
- Figure 18: Attitudes to advertising, by region, Brazil, February 2016
- There is lack of products for different skins and ethnic groups
-
- Figure 19: Attitudes to advertising, by age group, Brazil, February 2016
Buying Behaviors
-
- Search for low prices can increase desire for kits and refills
-
- Figure 20: Buying behaviors, Brazil, February 2016
- How to attract Brazilian women aged 55+?
-
- Figure 21: Buying behaviors, by age group, Brazil, February 2016
- Products in small sizes could please consumers from the South
-
- Figure 22: Buying behaviors, by region, Brazil, February 2016
Innovations
-
- Makeup remover oils have good opportunities in the market
-
- Figure 23: Innovations, Brazil, February 2016
- Food-based makeups gain strength as a trend
-
- Figure 24: Innovations, by age group, Brazil, February 2016
- Premium nail products have chances in the market
-
- Figure 25: Innovations, by socioeconomic group, Brazil, February 2016
Appendix – Market Size and Forecast
-
-
- Figure 26: Retail sales of color cosmetics, by value, Brazil, 2010-20
- Figure 27: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
- Figure 28: Retail sales of color cosmetics, by segment, by value, Brazil, 2012014-2015
-
Appendix – Methodology and Definitions
-
- Fan chart forecast
- Abbreviations
Back to top