What you need to know

Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and more consumers are lured by the convenience of online shopping. Traditional home furnishings retailers do need to be more aggressive at protecting their territories though, as other channels that sell home décor – particularly those of a value orientation – are making serious inroads.


The purpose of this Report is to identify behaviors and preferences among consumers when shopping for home décor items. The analysis in this Report covers the following categories:

  • Picture frames

  • Vases

  • Decorative bowls

  • Candlesticks/candleholders

  • Candles

  • Diffusers

  • Wall art

  • Clocks

  • Trays

  • Coasters

  • Lamps/lighting (table lamps, floor lamps, lanterns)

  • Mirrors

  • Collectibles/keepsakes

  • Sculptures/artwork/figurines

  • Decorative pillows/throw blankets

  • Rugs/doormats

  • Baskets

  • Fake/silk flowers or plants

  • Holiday/seasonal décor

Home décor items EXCLUDE paint, wallpaper, window treatments (drapes, blinds, etc), and furniture.

This Report builds on the analysis presented in Mintel’s Shopping for Home Décor – US, April 2014 and 2012.

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