What you need to know
Canadians take a holistic approach to managing wellness, with physical and mental health being the top priorities. Though they generally see themselves as healthy, weight remains a concern for about half the population (54%). Traditional outlets remain the most trusted resource for treatment for Canadians, however, the propensity for self-diagnosis means the internet is often a go-to starting point. Online/mobile platforms are ideal resources to increase access to professionals and for retailers to play the role of the experts. This will be particularly important for pharmacies as consumers are turning to other retailers for more general health and wellness products.
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