What you need to know
Following a period of contraction the Italian DIY retail market is slowly recovering. Consumer expenditure on DIY has picked-up, with the softer end of the market performing much better than the heavy end, driven by the continued shift to rented accommodation and lower inflation across typical soft end DIY categories. Competition in the market is intensifying, with some 64% of consumers now shopping at non-specialists for their DIY products,
Areas covered in this report
For the purposes of this Report, Mintel has used the following definitions:
The main focus of this report is the DIY stores operated by the market leaders. These are pre-dominantly out-of-town warehouse style stores, with a few high street outlets. The report looks at the impact of online retailers, but does not look in detail at the non-specialists – from hypermarkets to department stores.
For the purpose of this report, Mintel has used the following definitions:
Consumer spending: The total amount spent by Italian households (including sales tax) on DIY related categories. We have included our own calculation of the size of the markets relevant to DIY retailers, using a standard mix of proportions of the various categories. These include:
Maintenance and repair of the home
Tools and equipment for home and garden
Garden, plants and flowers
Furniture and furnishings, carpets and other floor coverings
Small household appliances
Retail sales: total sales of all types of goods and services (excluding sales tax) via stores and directly to the consumer by specialist retailers of DIY items. It includes online sales of these retailers where the majority of sales are in bricks and mortar outlets.
